The AWT Convention, or any convention for that matter, can be scary. Walking around the exhibit hall and not knowing anyone or not knowing which presentation to go to can cause anxiety. On today’s show we talk about how to get the most out of a convention while dealing with these two issues. Join Trace as he talks about tips and tricks he has learned throughout the years to make this your best convention ever!
Our guest today is Bruce T. Ketrick Jr., president of the Association of Water Technologies. Bruce began his career in the pharmaceutical industry as a sales representative and later a technical trainer. Bruce’s career in water technologies started 13 years ago with Guardian CSC. During his employment with Guardian CSC he has held various positions including Field Service Representative, Sales Management, and Business Manager. Bruce has been involved in the creation and management of new companies and divisions including: EnvoGuard an environmental products company, KTS (Ketrick Technical Services) a custom blending, specialty products, technical support and consulting company, and the Equipment Division of Guardian CSC offering design, installation and support of industrial water technologies equipment with a focus on controls, reverse osmosis, pretreatment and filters.
We also talk about water softeners and answer some listener questions in “Pinks and Blues.”
Episode 14: Show Notes
Several listens have asked how they can easily be informed to when their favorite podcast, Scaling UP! comes out with a new episode. In this mini episode I explain how to “subscribe” using services like ITunes for IPhones and Sticher for Androids. Subscribing alerts you when a new episode of Scaling UP! comes out so you can start listening! It’s Magic!
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If you want more information, below are some YouTube links to demonstrate how to easily subscribe to Scaling UP!
Marketing and Mentorship in the Water Treatment Industry with Michelle Farmerie.
Our guest today is Michelle Farmerie. Michelle is the daughter of Jay Farmerie and the Marketing Director for GLA Water Consultant, Inc. Michelle has also become more involved in the water treatment industry by joining various AWT committees. Most significantly, she has taken lead of the Young Professionals Group whose purpose is to help solidify the future of the AWT. Michelle also participates in annual Training Seminars to continue to learn more about the water treatment industry and to better understand actual hands-on operations that take place at customer sites. On today’s episode Michelle tells us more about what she’s doing with AWT, the marketing side of the water treatment industry, and we are answering some questions.
Episode 12: Show Notes