Ep12: The One with Michelle Farmerie

Marketing and Mentorship in the Water Treatment Industry with Michelle Farmerie.

Our guest today is Michelle Farmerie. Michelle is the daughter of Jay Farmerie and the Marketing Director for GLA Water Consultant, Inc. Michelle has also become more involved in the water treatment industry by joining various AWT committees. Most significantly, she has taken lead of the Young Professionals Group whose purpose is to help solidify the future of the AWT. Michelle also participates in annual Training Seminars to continue to learn more about the water treatment industry and to better understand actual hands-on operations that take place at customer sites. On today’s episode Michelle tells us more about what she’s doing with AWT, the marketing side of the water treatment industry, and we are answering some questions.

Episode 12: Show Notes

Our guest today is Michelle Farmerie. Michelle is the daughter of Jay Farmerie and the Marketing Director for GLA Water Consultant, Inc. Michelle has also become more involved in the water treatment industry by joining various AWT committees. Most significantly, she has taken lead of the Young Professionals Group whose purpose is to help solidify the future of the AWT. Michelle also participates in annual Training Seminars to continue to learn more about the water treatment industry and to better understand actual hands-on operations that take place at customer sites. On today’s episode Michelle tells us more about what she’s doing with AWT, the marketing side of the water treatment industry, and we are answering some questions.

Heat Transfer Efficiency Manager.

You are a heat transfer efficiency manager. Everything you do is a sub product from making sure the equipment you are treating is effective discharging that heat as efficiently as it possible can. If you do your job correctly, you are making sure that it is the most cost effective way of transferring that heat on the equipment that you’re treating. If you are not doing your job correctly that heat has to transfer through some sort of insulator meaning that we have to flow more water through the system, meaning that we might have to use more energy in that system and it’s not being effective. Your job above all else is heat transfer efficiency management. If we’re heating something we’re putting heat in and we’re taking it to a place where we need it. still making sure we’re managing all the transfer of that heat. where we’re putting it in where we need it. When we’re cooling, we’re removing heat. We’re taking the heat out of a place where we don’t want it, we’re flowing it through our equipment and we’re discharging it to a place where we don’t care about it, normally that’s the atmosphere.

Key Points From This Episode:

  • Michelle tells us about what she does as the Marketing Director at GLA Water Consultants.
  • Hear as Michelle tells us about GLA being a family business that her father started.
  • Learn how Michelle grew up in the industry with memories of hanging around the lab with her father on weekends and learning about elements from a young age.
  • How you can provide yourself as a resource and create relationships with your customers to better market yourself and your business in this industry.
  • Listen how to acknowledge people with more experience than yourself in order for them to respect you more as a young person in the industry.
  • Understand how to provide the best customer service possible by making sure everything across the line is the same.
  • Discover what Michelle absolutely loves about the water treatment industry.
  • Michelle tells us how the water treatment industry is vital and is fast becoming one of the biggest industries.
  • Hear why Michelle least likes the money part of the industry.
  • Learn how AWT foundations training and the Scaling Up podcast are being used as tools to market the industry and inform people more about it.
  • Find out what Michelle does at AWT with the young professionals group and young professionals task force.
  • Listen as Michelle explains how AWT has helped develop different industry tools such as The SEED Program.
  • Understand how Michelle wants to grow SEED by reaching out to schools all over the country.
  • Discover why The Harry Potter series are the last books that Michelle has read.
  • Michelle tells us that she would want Sandra Bullock to play her in a movie about her life.
  • Hear why Michelle would want to sit down with Jesus.
  • And much more!

Tweetables:

“I have found from growing up in this industry, I am a pro at the periodic table, I know all the elements.” — @auntieseashell [0:12:03.0]

“When you have everything synced together it really helps.” — @auntieseashell [0:16:40.0]

“What’s the old saying, people don’t care what you know until they know that you care.” — Trace Blackmore [0:20:21.0]

“Most people consider their service working out of their test kit but it’s really working with that customer.” — Trace Blackmore [0:21:06.0]

Links Mentioned in Today’s Episode:

Michelle Farmerie — http://glaconsultants.com/

Michelle’s Email — michelle@glaconsultants.com

Michelle on Twitter — https://twitter.com/auntieseashell

AWT Convention — https://www.awt.org/annualconvention17/

AWT Webinars — http://www.awt.org/education_events/webinars.cfm

SEED project — https://www.awt.org/education_events/student_education_enhancement_development_program.cfm

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