81 Transcript

081 The One about Pure Water for the World


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welcome to Scaling UP! h2o the podcast
for the water treatment industry hello

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everybody
Trace Blackmore here your host for

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0:22.4

Scaling UP! h2o the podcast where we’re
Scaling UP! on knowledge so you don’t

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0:29.0

Scaling UP! your systems folks how are you
today thank you so much for listening to

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0:36.1

Scaling UP! h2o thank you so much for
telling people about Scaling UP! h2o I

0:36.1

0:42.4

love it when more people are added to
the Scaling UP! nation and you find folks

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0:48.5

of the nation are helping me do that
each and every day thank you for that we

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0:55.8

are in 57 countries around the world I
can’t tell you how humbled I am to that

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1:03.8

number that my voice here in Atlanta
Georgia is reaching people all over the

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1:08.6

world and of course we all have the same
things in common because we are all

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1:14.8

water treaters so how does that make you
feel the next time that you feel like

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1:21.3

you’re alone the next time you come
across a water treatment issue just

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think there is somebody just like you
dealing with that similar issue in

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1:35.0

another part of the world folks we are
all water treaters we are the Scaling UP!

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1:40.6

nation we are water treaters uniting and
we together are making the water

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1:47.6

treatment industry better of course we
would not have a job if it were not for

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1:53.9

water water the most incredible
substance on the planet Earth no matter

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2:01.0

what country you’re listening to Scaling UP! h2o in you need water to live and

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folks the simple fact is we all do not
have equal access to water when it comes

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to our life needs there are many people
on the planet that just don’t have clean

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2:20.7

drinking water and I know we don’t think
about that a lot because we turn the

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2:23.7

faucet
and plenty of water is coming out and we

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use water in our day-to-day jobs folks
that is a privilege and not everybody

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2:36.4

has it our guest today is carolyn moob
of pure water for the world and folks I

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first learned of pure water for the
world from an AWT convention that I went

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2:49.0

to and pure water of the world was the
group that the AWT the association of

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2:55.9

water technologies has chosen to support
and I knew nothing about them and the

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3:01.8

first thing that I thought was this has
nothing to do with industrial water

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3:06.3

treatment so why are we getting involved
with this well when I started listening

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3:12.5

to their story and what they do in
certain parts of the world with things

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3:18.7

that we take for granted each and every
day well folks I started listening and I

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had that opportunity because I asked and
somebody like Carolyn explained their

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3:27.9

story to me so you’re gonna get that
opportunity today to hear what pure

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3:33.4

water of the world actually does and why
they have partnered with the association

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3:38.3

of Water Technologies and I’m hoping by
the end of this interview you’re gonna

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change your perspective that water is
just something that we take for granted

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3:49.0

that water is a gift that we need to
make sure that everybody on this planet

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3:55.5

has access to so I hope you enjoy my
interview with Carolyn mute my lab

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4:00.9

partner today is carolyn moob of pure
water for the world how are you Carolyn

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I am wonderful today thank you trace
well I want to thank you for coming on

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4:11.1

Scaling UP! h2o there are a lot of people
that met you last year are met people

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4:15.1

that work with you last year and this
year at the association of water

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4:19.0

technologies annual convention and Expo
but there are a lot of people out there

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4:23.7

that have questions about what pure
water for the world is and I’m hoping

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that that’s what we can clear up today I
hope so as well so let’s just start with

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4:34.2

that what is pure water for the world
pure water for the world is a non-profit

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4:40.0

Oregon
whose mission is to improve the life and

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4:45.8

health of children and families in
mostly primarily rural dispersed areas

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in developing countries through the
intervention of safe drinking water the

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4:57.0

installation in the building of toilets
and the all-important hygiene education

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5:06.1

I think the point where there’s the
linkage is that if you look at water as

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5:13.5

a flow as it flows down you know a river
that we’re dealing with water at

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5:23.3

different points that we all are part of
trying to solve a water solution the

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5:29.6

members of AWT have obviously at a more
technical more advanced level but we’re

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5:33.5

at we’re really starting at the
beginning dealing with people who have

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5:40.0

water it’s contaminated and they get
sick and in some cases die what AWT

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5:44.4

members if you go further down the flow
is they’re much more technical but we’re

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5:52.3

all part of really the same the same
chain and that we are trying to find

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solutions water solutions that in our
case improve the lives of children and

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6:08.2

their families and that AWT members are
trying to improve the profitability of

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6:15.0

industries through the intervention of a
complex water filtration system or

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6:19.0

through some other application I think
that’s very well said you know water is

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6:25.1

life and if we don’t treat that as the
valuable commodity that it is we are not

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going to have life on this planet so
whether the AWT member the industrial

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water treater is dealing with it from a
process standpoint to you know third

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6:39.6

world countries as you mentioned where
you know we all need water to live we’re

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6:43.7

all dealing with water so the
partnership absolutely makes sense now

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6:48.3

I’m curious how did pure water for the
world and AWT

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come to find themselves as partners my
understanding is so may been over three

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7:03.3

years ago there was a conversation
within a WT they were having a strategic

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planning session and they say we know
they said we’re an association that

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deals with water why don’t we find a
charity partner and at that point then

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Heidi Zimmerman the executive director
and her staff and there was so there was

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a process where they vetted they did
research and then they vetted a certain

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number of organizations and I think why
we were selected from all the many

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different nonprofit players in this
sector is that pure water is flexible we

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could tailor programs to fit the needs
of the members so there would be easier

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7:54.1

entry points into involvement in our
programs and involvement what we do and

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I think that they liked that we were
attuned to their needs as opposed to

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8:04.1

just our needs well let me ask the other
side of that how do you feel a WT has

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been as far as a partner oh I think they
it’s been a wonderful partnership Heidi

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and then to the pure water staff that
really nurture those relationships I

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think it’s been very beneficial there’s
been business owners and employees of

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AWT members that have been either to
Haiti or to Honduras there’s an

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appreciation that you know so there’s
that that awareness then there is a WT

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members have helped us and we’ve had
some technical questions and we value

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that the relationship with AWT and work
hard to earn that impre mater that what

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we received about three years ago so
we’re very pleased with it Carolyn how

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how we talked about specifically what
pure water for the world does and how

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somebody listening in the Scaling UP!
nation can help

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9:06.0

pure waters work is like in any business
has really evolved over time initially

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it was started because it wasn’t
certainly a need for intervention of

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9:19.1

clean safe drinking water in rural
Central America medical doctor went down

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to El Salvador and saw that they could
keep going back here and after year and

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9:32.1

B treating the same problem waterborne
diseases so it was a Rotary Club member

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you went back at his Rotary Club
involved and we believe that the most

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marginalized people in Central America
are the rural dispersed people people

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that don’t live in what we think of a
small even a small village they’re very

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9:57.1

dispersed and we initially we gave them
the means of safe drinking water we work

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10:02.5

with people who have water it’s
contaminated so we use something what’s

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10:08.4

a generic term it is called household
water treatment which is we use a bio

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10:13.9

sand filter that goes into the home
people go to this shallow well or to

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their source of water a stream collect
the water and then pour it into the

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10:25.5

filter and then what we realized is as
we probably all have experiences we get

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something we think we really know how to
use it but it isn’t having the benefits

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that we wanted and so pure water over
the years has really grown and expanded

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10:40.2

our education program because we’re in
the business of changing habits we know

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the filter if they use it correctly the
water can meet World Health Organization

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standards but the water I care about is
the water people drink and so we do a

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10:56.2

lot of education and training so we do a
complete wash program in homes which in

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Honduras is toilets safe water hygiene
education we also focus on schools

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because we believe it’s a community
solution so the most vulnerable people

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in in this Cadiz commune
are the younger children children who

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are under the age of five so that’s why
we provided it the homes but if children

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go to school and they don’t have safe
drinking water they are to stay healthy

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you need to be drinking clean water safe
water all the time so we do

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comprehensive program hand washing
station gender-specific toilets for the

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schools because there is a strong link
between when girls if they don’t have a

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private place for cleanliness and for
personal hygiene when their period

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starts they tend to drop out of school
and girls who drop out of school start

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having children younger so we have a
very very comprehensive menstrual

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hygiene program in the schools we’ve
worked with the Ministry of Education in

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Honduras to try to change the curriculum
instead of asking teachers to add

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something else is to change some of the
curriculum like math like one bar so in

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one bar soap equals two bar soap so it’s
in corporate the hygiene messages are

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incorporated into the regular curriculum
all of this works only with the support

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of the community the community has to
want the solution there have to they

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have to be willing to put some money
into it as an investment they need to

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work into it and the families and the
teachers have to go to education it only

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works because the community wants wants
it and in both Haiti and Honduras where

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we work we have waiting lists for
communities and schools who have asked

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13:03.1

for help that’s what we do in a gonna
nutshell that’s amazing I mean we don’t

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think over here that a woman on her
menstrual cycle would drop out of school

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because of all the conveniences we have
there but just that thing and what you

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guys are doing and how you’re changing
an entire culture where she can stay in

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13:21.9

school and not not have children too
early so she can’t go to school I’m just

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so amazed by that I didn’t know that at
all well funny thing is and I’ll

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be brief on this the US offices in
Vermont and wheat where there’s myself

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13:38.1

and two other full-time employees and a
part-time person and so I had this idea

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13:41.7

that this is about four years ago we
needed to do a menstrual hygiene program

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so I let the Honduras staff know and I
couldn’t figure out what was taking so

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long
she’d seem to be easy and what they did

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13:53.4

in Honduras is they had focus groups
because they just couldn’t March into

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13:57.2

schools and say we’re gonna do a
menstrual hygiene program because the

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14:01.4

teachers and the parents would think
they were talking about sex so we had

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focus groups with boys and men and with
women and girls and talked about what we

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were trying to accomplish and all I
could think about is I could never in a

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14:19.6

million years imagine my father in the
sixties with going to talk to group of

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14:24.0

men about his wife and his two daughters
periods I know I don’t think would have

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14:29.5

ever happened yet in Honduras the men
didn’t know much about it and they were

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14:36.2

so appreciative of trying to understand
what goes on how about that you

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mentioned that originally doctor would
go over there and they were treating the

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same things over and over again that
were brought on by waterborne pathogens

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14:51.1

how many years have you guys been doing
this and then what have you seen as a

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14:54.5

result
well pure water when it was a Rotary

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14:59.1

Club project started with the
Brattleboro Vermont Rotary Club in the

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15:08.0

mid-1990s and pure water got launched so
say let’s say from 2002 now what we have

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15:17.3

found is that we work with health
clinics to find out what the rate of

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reported diarrhea cases are so a lot of
it at this point is anecdotal we know we

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do water quality testing of the source
water and of a filtered water and we

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know if the filters are working
correctly then the people were drinking

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15:39.2

safe drinking water so our we we talk to
the teachers to find out what school

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enrolment is the
hospital near Taurus Honduras we work

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with them we’re working with the health
clinics to see if they report a an

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15:55.6

improvement in health and we’re starting
to do just when you think you know I

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16:00.8

think this is it for the program what’s
wonderful about pure water is that we

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learn that we’re missing something so
how do we incorporate it so we when a

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16:10.1

community approaches us we do a needs
assessment we do a census of the homes

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and the number of children and the women
to men and what their water source is

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and we do it but we haven’t asked you
know we ask peripheral questions about

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the health but we are beginning to add
in another dimension for example of

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young children you take a measurement of
the circumference of their arm and then

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you go back over time and now you can
tell how the child is developing because

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16:43.3

if you look at water as a calorie and
you’re living in a rural dispersed area

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where your food may be limited because
of income or agriculture but you have so

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16:52.4

you have food but if you drink
contaminated water and you end up with

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16:59.1

diarrhea the nutrients that you consumed
in the food is not helping the body and

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17:06.1

so they’re children who are malnourished
can get beat there’s something called

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17:14.1

stunting where is their body they’re
their brain the bones don’t grow at the

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17:20.1

rate they should and even if a six or
seven you start drinking clean safe

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17:25.5

drinking water you can never recover
that what you lost in those early years

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so we’re hoping to you know through
going in and doing oops we’ve done poop

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17:37.7

specimens in the past where you checked
the fecal matter of family members for

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17:41.1

parasites and then you can go back in
and check it again so we’re going to

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start that up again so we have seen
success and the biggest success is that

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17:51.5

we have communities in the areas that we
work that come to us and say we’re

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17:55.0

willing to do whatever it takes to get
you to come to our community

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17:59.2

how about that now you mentioned there’s
a waiting list how do you decide where’s

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18:04.6

the next place you’re gonna go well
there’s several factors first is if we

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knew there was a health issue there was
a lot of dire real issues we would go

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18:17.8

back to that community that you know so
health trumps everything and then we may

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because this is really dispersed I mean
it can take up to four or five hours

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18:26.1

just to get there in the morning and so
staff has to spend the night so I mean

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18:32.2

this is really really rural in Honduras
and not quite as rural in Haiti but it

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18:36.9

could be logistics there may be three or
four communities in the same area that

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18:42.2

we would work in so help trumps it then
you have to look at some logistical

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18:47.3

issues and then everything being equal
the lowest thing would be you know first

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18:51.9

in the in the door but you know we don’t
want somebody that’s community that’s

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18:56.1

asked two years ago and just for no
reason go to somebody that just asked

18:56.1

19:01.5

yesterday but health Trump’s at all for
myself it’s hard to visualize what

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19:05.7

somebody would actually do when they’re
on a trip working with you can we

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19:10.7

describe once we get into Honduras or
once we get into Haiti what happens then

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19:16.9

I think the first I’m trying to think
back to the first time I went and if you

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19:25.5

if people have not been to developing
countries I think that in some cases

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19:30.5

your your senses are so sort of
overloaded what you see in Honduras you

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19:35.7

see beauty and you see poverty Haiti
there’s some beauty there we work more

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19:40.3

you know closer you know to the
port-au-prince area but it’s still

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19:45.6

beautiful and then I think slowly over
time some of your preconceived ideas are

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19:50.3

sort of sort of checked and those are
the personal stories and everybody’s

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19:55.8

different
but what people will experience is I

19:55.8

20:02.6

think the first thing is that because
their water professionals and they know

20:02.6

20:06.8

the issues that they deal with daily and
their profession

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20:10.7

what they’re gonna realize if they go to
Haiti or Honduras is there’s challenges

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20:17.2

they’ve never thought of I think going
there you see that it’s different the

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20:21.7

challenges of working in these countries
particularly rural areas or something

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20:27.3

that we don’t don’t deal with so what
would people do to see that so they it’s

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20:31.7

a real immersion they see water in a
different light from how they see it

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20:38.7

professionally they will in some cases
process the sand that goes in the BIOS

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20:45.3

and filter they will also in Honduras
help build latrines a toilets at schools

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20:50.4

they’ll install filters they’ll be part
of a program where we once people have

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20:54.4

the filter for a while then there’s
another education session and then we

20:54.4

20:59.1

give up some parasite medicine with the
people from the health clinic so it’s a

20:59.1

21:05.1

total immersion people on trips or with
their contemporaries they also

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21:12.1

experience you go into people’s homes
you get a sense of what life is like and

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21:17.5

you just realize that how different it
is that the water treatments that each

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21:22.4

of us do I mean AWT members in the
industrial sense in pure water on the

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21:26.7

basic health love you know it looks
different will see that the treatments

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21:30.7

and what needs to be done but you see
you know they’ll see they’ll actually

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21:37.2

see an experience that flow of water as
I mentioned earlier at the beginning end

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21:42.8

and they really will understand that
their challenges I mean for example you

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21:46.7

know you have some political unrest so
you’ve got it you know and it’s safe but

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21:51.3

you deal with that if you’re in Haiti at
a certain time if it rains you have to

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21:56.8

deal with roads are impassable or you
see cows blocking your way and you have

21:56.8

22:01.9

to wait or somebody’s afraid of voodoo
on the staff and you have to sort of

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22:07.4

help them so there are a lot of
challenges and it’s different what what

22:07.4

22:12.1

we do is different how they live is
different and that’s not a value is just

22:12.1

22:17.9

different and I think it gains an
appreciation for the dignity of the

22:17.9

22:20.6

Haitians and the Honduran sand I think
they will see that

22:20.6

22:24.2

to me that’s the most important thing
what are some of the comments that

22:24.2

22:28.8

people have made based on going and
working with you and coming back and now

22:28.8

22:38.2

having that new perspective well mark
the former president of AWT said that it

22:38.2

22:44.3

was very eye-opening for him because he
sought challenges that he never thought

22:44.3

22:50.7

of until he went to Haiti other
experiences that other quotes I’ve seen

22:50.7

22:56.6

and this is not an AW team member but uh
there were three girls from Burlington

22:56.6

23:00.7

Vermont that went down High School girls
that went down to Haiti and they went to

23:00.7

23:07.1

City Soleil and they met with a former
country director who still won’t meet

23:07.1

23:11.3

with pure water and he said to the girls
what do you been to city lake Soleil

23:11.3

23:14.8

what are you gonna do about it and one
of the high school students Hannah

23:14.8

23:19.3

Fisher said I didn’t know I was supposed
to do anything and these girls went home

23:19.3

23:25.0

and raised $90,000 Wow
I think it and I think it’s like an

23:25.0

23:31.4

onion you know you peel as many layers
and people it changes them but some it

23:31.4

23:36.4

may change dramatically and other people
just may be more an awareness it’s where

23:36.4

23:42.7

they are in their life stories of saying
that it was a life altering experience

23:42.7

23:49.5

that they really made them want to
reflect on their own life and what we

23:49.5

23:56.8

have versus what they have and I think
that those personal experiences are

23:56.8

24:00.5

probably the most important and the most
meaningful because they’ll last for as

24:00.5

24:05.7

long as you you know these experiences
we have wonderful quotes and people that

24:05.7

24:09.3

go back year after year to these
countries and some people get hurt

24:09.3

24:15.7

hooked on Haiti or Honduras so if people
can go if it’s with pure water or

24:15.7

24:21.1

somebody else I think that going on a
trip some people call it a mission trip

24:21.1

24:27.1

or a work trip it’s really an
eye-opening experience so let’s talk

24:27.1

24:31.1

about that there’s a listener out there
and they want to work with you they want

24:31.1

24:33.7

to go on one of these trips how do they
do that

24:33.7

24:43.2

we have an amazing website at pure water
for the world org and all they have to

24:43.2

24:49.4

do is go on that and I can give my phone
number afterwards but and then just

24:49.4

24:56.2

click at info at send an email Damon
gets it Jamin Gilder is the program

24:56.2

25:03.8

manager for pure water she also manages
the relationship with a WT and she will

25:03.8

25:09.2

connect you with a trip if once going
she’s willing to try to put together a

25:09.2

25:14.3

team of just a WT members she and
Natalie prep some of your listeners may

25:14.3

25:21.5

have met both of them at in Orlando or
Grand Rapids so we are here to help

25:21.5

25:27.5

customize what would work what is
practical what would work for any of the

25:27.5

25:32.7

listeners out there from going on a trip
to saying you know how can I get

25:32.7

25:37.7

involved and certainly one is advocacy
just learning about the global water

25:37.7

25:42.7

problem helps increase awareness its
increasing awareness about what pure

25:42.7

25:49.4

water does specifically a lot of fun
things to do to encourage employees to

25:49.4

25:55.4

get engaged and do a water walk but the
first point of entry is go the website

25:55.4

26:03.0

go to info at pure water for the world
org right to Jamin and she will get back

26:03.0

26:08.0

to you and find out what your needs are
and try to match your needs with what

26:08.0

26:12.2

pure water is doing I’ll make sure to
have all of that information on my show

26:12.2

26:16.5

notes page so nobody has to take their
hands off the wheel to write any of that

26:16.5

26:24.3

down oh please absolutely let me ask you
what’s the one thing that you want the

26:24.3

26:30.4

Scaling UP! nation to know about pure
water for the world I think I said in

26:30.4

26:36.7

the beginning and maybe say it a
different way is for Scaling UP! nation

26:36.7

26:41.9

even though you may think where’s the
linkage between industrial water and

26:41.9

26:47.6

safe drinking water you know we’re sort
of in the same industry but doing diff

26:47.6

26:54.0

things think we have similar goals in
improving the water that whatever your

26:54.0

26:57.8

treatment for whatever process is ours
is treating water for help there may be

26:57.8

27:03.7

treating water to filter the best root
beer and the other thing I would like

27:03.7

27:10.0

people to know is that even the smallest
of contributions can make a difference

27:10.0

27:17.9

for as little as $25 a child can have
safe clean drinking water for $300 a

27:17.9

27:22.9

family could have safe drinking water
and for 4,000 a whole school could have

27:22.9

27:29.4

toilets and hand-washing stations and
clean water and hygiene education that

27:29.4

27:33.6

any amount makes a difference and I
realize the businesses are large and

27:33.6

27:38.8

small with a WT and I think that’s
that’s really what I want to leave with

27:38.8

27:43.8

because if you change a difference in
one child’s life that’s one child whose

27:43.8

27:49.0

life has been changed and that is pretty
direct well I think what you guys do is

27:49.0

27:53.0

pretty terrific and I want to thank you
for coming on Scaling UP! h2o and sharing

27:53.0

27:57.4

it with the Scaling UP! nation well I
thank you for this opportunity and I

27:57.4

28:04.5

look forward to more many more
productive years with AWT

28:04.5

28:10.6

I’m willing to bet that you are going to
think about water differently now you

28:10.6

28:17.2

have heard me say on so many of these
podcasts that I believe that water

28:17.2

28:22.9

treatment was the original green
industry we were saving water before

28:22.9

28:29.8

anybody told us to save water that’s
just part of our job well now we realize

28:29.8

28:37.3

what a valuable resource water is and
folks when I go to building meetings

28:37.3

28:43.5

where they are trying to get a building
LEED certified they spend hours talking

28:43.5

28:51.2

about toilets and shower heads and
faucets and we can save so much more

28:51.2

28:57.7

just by making some very simple
adjustments with our programs providing

28:57.7

29:02.1

we understand our programs well enough
to make sure we’re not creating any

29:02.1

29:08.5

issues by doing that but we have such an
opportunity as industrial water treaters

29:08.5

29:16.9

to save such a huge amount of water and
whether your goal is to save water so we

29:16.9

29:23.8

can be used someplace else or your goal
is to save that customer money the

29:23.8

29:28.3

bottom line is is that we are saving
water we’re making the equipment cheaper

29:28.3

29:34.4

to run we’re making it so water is
available someplace else and now after

29:34.4

29:40.2

this interview you’re thinking that not
everybody has the same access to water

29:40.2

29:48.0

now I know a few of the AWT members that
have gone down on trips and produced

29:48.0

29:54.2

some of the stations some of the filters
that Carolyn spoke about so if you’re

29:54.2

30:01.6

interested in doing that you can go to
pure water for the world org and they’ve

30:01.6

30:07.0

got all of that information now Carolyn
is trying to get me to go on one of

30:07.0

30:12.1

these trips the idea was floated around
that perhaps we do a Scaling UP! trip

30:12.1

30:18.3

that is so far from any planning please
if you have any questions about

30:18.3

30:23.2

that I promise you I do not have any
answers for that but if you give Carolyn

30:23.2

30:28.0

and her team a call and let her know
that you’re interested in that if we get

30:28.0

30:33.3

enough people interested in it maybe we
can put that together with them I think

30:33.3

30:38.4

that would just be an incredible service
that us water treaters could provide to

30:38.4

30:44.1

people that definitely could use that
service again any questions you have go

30:44.1

30:48.7

to pure water for the world org and you
will learn everything you need to know

30:48.7

30:54.2

about their organization and if you want
to go to our show notes page will of

30:54.2

30:58.2

course have all of that information and
you’ll see the show notes for today’s

30:58.2

31:05.9

episode folks remember we are water
treaters we have such an opportunity not

31:05.9

31:13.1

only to do our jobs but to make our jobs
change the world and I know that sounds

31:13.1

31:17.2

just over-the-top but I tell you when
I’m in those meetings that I talked

31:17.2

31:21.1

about earlier and we’re talking about
saving you know a tenth of a gallon of

31:21.1

31:25.8

flush or a gallon of flush well folks
we’re talking about tens of thousands of

31:25.8

31:32.7

gallons a day that we can save in their
industrial utility equipment so do not

31:32.7

31:39.7

ever shortchange what it is that you do
because you can have a tremendous effect

31:39.7

31:44.5

when it comes to saving this valuable
resource that we’re talking about which

31:44.5

31:49.1

of course is water and then you can
actually get your hands involved in an

31:49.1

31:54.0

organization where you’re bringing water
to people who desperately need it folks

31:54.0

32:03.5

thanks so much for listening and I’ll
talk to you next week on Scaling UP! h2o

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