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Darrell Amy
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Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth Kindle Edition

by Darrell Amy (Author) Format: Kindle Edition
4.6 out of 5 stars 90 ratings
Need to grow revenue faster?

In Revenue Growth Engine, International Best Selling Author, Darrell Amy shares a strategy to accelerate growth.

Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth.

Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing.

The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!

In this book you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.

Here’s what people are saying:
"Sales and marketing alignment has been elusive for many companies. No longer! Revenue Growth Engine provides a framework of building outbound processes that drive exponential growth by attracting net-new clients and cross-selling more to current clients."
Jeb Blount, Author of Fanatical Prospecting

"If you’re not growing, you’re not going anywhere. Right now, we need to rev that engine, put the pedal to the metal, and take off in order to drive and thrive. Darrell’s book provides a game plan anyone can put into practice to experience a growth spurt that others can be jealous of and can emulate."
Jeffrey Hayzlett, Primetime TV & Podcast Host, Speaker, Author and Part-Time Cowboy

"Darrell gives it to you straight and unfiltered. You don’t read this book, you apply this book. Written by the leader who has done it, Darrell Amy gives it to you straight and unfiltered.
Mark Hunter, author of the bestsellers A Mind For Sales, High Profit Prospecting, and High Profit Selling

"Darrell Amy nails it! While I've always appreciated his big heart, straight talk, and authentic approach when it comes to sales, Darrell takes it to an entirely new level with Revenue Growth Engine where he tackles two of the biggest challenges sales leaders face today - aligning marketing and sales and executing an effective outbound attack to fill the top of the funnel."
Mike Weinberg, author of bestsellers New Sales. Simplified., Sales Management. Simplified., and Sales Truth

"Revenue Growth Engine provides a detailed roadmap on how to keep your business growth running on all cylinders. With a servant’s heart and mind, Darrell will guide you to profitable growth and a bright business future."
Larry Levine, author of Selling From the Heart

What You’ll Learn
Anyone that shares responsibility for revenue will appreciate this book. Here’s some of what you’ll learn:

Business Owners
* Discover a model to set aggressive and achievable growth goals
* Achieve cross-sell goals to drive more revenue per client
* Align sales and marketing to drive revenue growth
* Enhance your buyer and client experiences to build loyalty

CRO’s
* Create scorecards to measure success
* Get a framework to make better marketing decisions
* Implement a periodic business review process
* Make better technology stack decisions

Sales Leaders
* Create a target account program with 10X prospects
* Drive multi-touch prospecting campaigns that are measurable
* Build talking points and scripts that resonate with buyers
* Win more deals with strategies to influence buying teams.

Marketing Managers
* Build effective messages based on the business outcomes your clients and prospects desire
* Create lead management strategies to qualify sales leads
* Develop client loyalty programs that increase cross-sell revenue
* Learn new ways to Integrate inbound marketing into your sales efforts
Read more
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  1. Print length
    298 pages
  2. Language
    English
  3. Publication date
    June 11, 2020
  4. File size
    5.2 MB
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Product details

  • ASIN ‏ : ‎ B08B43M4W1
  • Publisher ‏ : ‎ Convergence Consulting (June 11, 2020)
  • Publication date ‏ : ‎ June 11, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5.2 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 298 pages
  • Customer Reviews:
    4.6 out of 5 stars 90 ratings

About the author

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Darrell Amy

Darrell Amy

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As the founder of the Value Creation Engines model, Darrell Amy helps midsize companies overcome challenges and achieve their growth potential. He is known for his strategic thinking, practical problem-solving skills, and authentic leadership style.

*Certified Exit Planning Advisor (CEPA)*

As a CEPA, Darrell helps business owners build companies that are not only profitable but also valuable and transferable. He understands the critical role valuation plays in exit planning, and he equips leaders with strategies to maximize the worth of their businesses while preparing for a successful transition, whether that means a sale, succession, or acquisition.

*Value Creation Guide (VCG)*

Through his certification as a Value Creation Guide, Darrell focuses on helping companies uncover and amplify their unique value engines. By identifying opportunities to create customer value, operational efficiencies, and cultural alignment, he helps businesses increase their valuation while setting the foundation for long-term success.

*Growth Strategist*

Darrell brings decades of experience helping companies develop actionable growth strategies. He specializes in identifying growth opportunities, overcoming barriers, and aligning teams to create scalable success. His expertise spans sales leadership, business operations, and strategic alignment.

*Problem Solver*

Throughout his career, Darrell has been driven by a fascination with solving complex business problems. From uncovering hidden growth opportunities to streamlining operations, Darrell has a proven track record of helping companies break through plateaus and achieve measurable results.

*Heart-Centered Leader*

At the core of Darrell’s work is a belief in the power of authenticity, relationships, and purpose. He champions a heart-driven approach to leadership, encouraging business owners to build cultures that foster trust, collaboration, and impact. Darrell’s philosophy is that great companies don’t just grow—they grow with heart, leaving a positive legacy for everyone they touch.

HOW DARRELL HELPS COMPANIES GROW

Through his work as a Certified Exit Planning Advisor and Value Creation Guide, Darrell helps midsize companies:

* Develop Growth Strategies: He helps leaders identify their unique value engines and build clear, actionable plans to scale their business.

* Multiply Valuation: Darrell aligns sales, marketing, and operations to create sustainable value that drives long-term growth and prepares businesses for successful transitions.

* Unlock Opportunities: By leveraging his problem-solving expertise, Darrell uncovers untapped potential, helping businesses overcome challenges and seize growth opportunities.

* Prepare for Transitions: With his CEPA certification, Darrell equips business owners to strategically plan for succession, maximizing their company’s worth and ensuring a smooth exit or transition.

Darrell’s collaborative approach empowers business leaders to align their vision, strategy, and operations to achieve growth, scalability, and meaningful impact.

PODCASTS AND RESOURCES

Darrell is the host of three powerful podcasts that reflect his passion for growth, value creation, and heart-driven leadership:

*Value Creation Podcast*

As the host of the Value Creation Podcast, Darrell explores strategies to help businesses create and capture value. Through conversations with growth experts and industry leaders, he uncovers practical insights to help companies maximize their valuation and achieve exponential success.

*Culture From the Heart Podcast*

In the Culture From the Heart Podcast, Darrell dives into the critical role that company culture plays in driving business growth and impact. He interviews leaders who are building heart-driven cultures that inspire trust, collaboration, and long-term success.

*Selling From the Heart Podcast*

As co-host of the Selling From the Heart Podcast, Darrell and his partner, Larry Levine, inspire sales professionals to sell authentically. Together, they explore how trust, relationships, and integrity drive sales success, offering fresh perspectives for today’s competitive marketplace.

All three podcasts are available on iTunes, Spotify, Stitcher, and other platforms.

CONNECT WITH DARRELL AMY

If you’re ready to multiply your company’s valuation, unlock growth, or plan for a successful transition, Darrell invites you to connect. He can be reached via LinkedIn or Twitter, where he shares insights and strategies for creating exponential value. Whether you’re looking to align your team, craft a growth strategy, or prepare for a transition, Darrell is ready to help you achieve your goals and maximize your impact.

Customer reviews

4.6 out of 5 stars
90 global ratings

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Customers say

Customers find the book provides powerful insights, with one noting it's a phenomenal guide to growing business. Moreover, they appreciate its practical approach to sales and marketing, with one customer highlighting its easy-to-follow plan. Additionally, the book receives positive feedback for its value, with one customer describing it as a sound wisdom for business growth. Customers also value its focus on revenue growth, with one mentioning how it helps their business engine run smoothly.

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13 customers mention "Insight"13 positive0 negative

Customers praise the book's powerful insights, with one customer highlighting its extensive information and another noting its long history of helping people, while another describes it as a phenomenal guide to business growth.

"...The interconnected strategies of growing net new business while cultivating current customers are shown in a way that I've not seen before...." Read more

"...Darrell Amy provides the details, structures, and the understanding of what the critical focus points must be, why these matter so much, and how to..." Read more

"...strategies that lead to results, he actually has a long history of experience helping people like me to see them come alive...." Read more

"...While there is a large amount of information, it is well organized and makes sense. You won't regret reading it." Read more

11 customers mention "Sales skills"11 positive0 negative

Customers appreciate the book's sales skills content, with one customer noting it provides an easy-to-follow plan, while another mentions it serves as an excellent resource for organizing resources.

"...Darrell Amy provides the details, structures, and the understanding of what the critical focus points must be, why these matter so much, and how to..." Read more

"...His practical steps are always attainable and enabling. This is the right book for any business during these times!" Read more

"...While there is a large amount of information, it is well organized and makes sense. You won't regret reading it." Read more

"...It's a helpful reminder of what works in sales, and the summaries are especially useful for those who prefer to skip through the case studies and..." Read more

8 customers mention "Value for money"8 positive0 negative

Customers find the book provides good value for money, with one customer noting it contains skillfully compiled 3-5 common best practices, while another mentions it serves as a great introduction to sales.

"...The chapter on Building an Outcomes Inventory alone is worth the investment in this book. Great Book!" Read more

"...This is the right book for any business during these times!" Read more

"...The author has skillfully compiled 3-5 common best practices and emphasizes them throughout the book...." Read more

"This book is a must-read for any business that wants a true system for growing revenue...." Read more

7 customers mention "Revenue growth"7 positive0 negative

Customers appreciate the book's focus on revenue growth, with several mentioning how it helps them get started and find new opportunities. One customer notes how it inspires action, while another describes it as a turbo charger for business success.

"...to be put into practice immediately and to get the revenue engine of my business running smoothly...." Read more

"...Revenue Growth Engine will inspire you to take action, drive your processes in the right direction, and deliver the revenue growth results...." Read more

"...His new book provides a phenomenal guide for how you can grow your business exponentially...." Read more

"This book is a must-read for any business that wants a true system for growing revenue...." Read more

Execute your attack to fill top of your funnel
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Execute your attack to fill top of your funnel
The Revenue Growth Engine will help you develop a system to grow your revenue and execute an effective outbound attack.
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Top reviews from the United States

  • John Pulley
    5.0 out of 5 stars Growth Strategies That Easily Communicate to My Entire Team
    Reviewed in the United States on June 16, 2020
    Verified Purchase
    Darrell Amy offers a unique voice that cuts through the sea of sameness about growing revenues. The system in his book has presented a methodology that is not different simply for the sake of being different. Revenue Growth Engine has given me an actual plan developed from his work with over 1,000 businesses that is able to be implemented throughout my organization.

    The interconnected strategies of growing net new business while cultivating current customers are shown in a way that I've not seen before. The practical action steps from each chapter are designed to be put into practice immediately and to get the revenue engine of my business running smoothly. The chapter on Building an Outcomes Inventory alone is worth the investment in this book.

    Great Book!
    One person found this helpful
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  • Leadership Expert 1
    5.0 out of 5 stars An Outstanding Approach to Growing Revenues
    Reviewed in the United States on June 16, 2020
    Verified Purchase
    When you need to rev up the Revenue Growth Engine - the components of of your business that drive growth - read this book. Darrell Amy provides the details, structures, and the understanding of what the critical focus points must be, why these matter so much, and how to put them together into action to make it work. Revenue Growth Engine will inspire you to take action, drive your processes in the right direction, and deliver the revenue growth results. An excellent resource for organizing your resources and growing your revenues.
    One person found this helpful
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  • Brandon
    5.0 out of 5 stars This book is just what we need for the times we are in!
    Reviewed in the United States on June 18, 2020
    Verified Purchase
    Darrell has been an incredible influence on our business. Not only can he talk you through the marketing strategies that lead to results, he actually has a long history of experience helping people like me to see them come alive. He is honest, diligent, and an incredible business man. I highly recommend this book, it keeps you engaged and feeling like you are getting work done as well. His practical steps are always attainable and enabling. This is the right book for any business during these times!
    One person found this helpful
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  • S. Sanders
    4.0 out of 5 stars A Framework for Revenue Growth Success
    Reviewed in the United States on July 16, 2022
    I was surprised at the amount of little nuggets of great information I took out of this book. The big theme for me was connection, and I noticed a lot of my highlights and notes were centered around that. I thought about how often the vendors I do business with do not seek to increase that connection with me and how often I would appreciate them doing so.

    I think this would be a great book for anyone in a revenue generating position, especially the small business owner attempting to grow their market share. If you implement Darryl’s program, I am confident you’d differentiate yourself from the competition.
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  • Michael Garrison
    5.0 out of 5 stars This Book is The Turbo Charger for Your Own Revenue Growth Engine
    Reviewed in the United States on June 18, 2020
    Verified Purchase
    I love this book. Like most business owners I struggle with too much information and get overwhelmed trying to figure out how to get organized and to execute on my strategic vision. This great book from Darrell Amy immediately helped me...I had to stop and make some notes in the first chapter. While there is a large amount of information, it is well organized and makes sense. You won't regret reading it.
    2 people found this helpful
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  • P.W.A.
    3.0 out of 5 stars Good Sales Review For New Sales People
    Reviewed in the United States on April 30, 2023
    Verified Purchase
    This book provides a great introduction to sales, team-building, and Account-Based Marketing. The author has skillfully compiled 3-5 common best practices and emphasizes them throughout the book. It's a helpful reminder of what works in sales, and the summaries are especially useful for those who prefer to skip through the case studies and stories. I do wish there were more on the Revenue Growth aspect, not just as a metaphor for go-sales planning. I speak now of more CRO-like strategies, tools, tactics, and infrastructures.

    I found the audiobook to be an enjoyable "read", as it allowed me to cover more material in less time and bookmark a few key ideas. However, I do think it's important to note that this book is aimed more towards new salespeople or those just starting out in leadership roles. If you have already extensively read sales literature from experts such as Seth Godin, Donald Miller, Robert Cialdini, HubSpot blogs, 6Sense white papers, or have studied with professors like Peter Fader (Customer Centricity, 2011), then this book may not offer much new information.

    Despite that, I still highly recommend this book to anyone new to sales, as it covers a lot of time-honored sales wisdom in one convenient location. It's an excellent starting point for anyone just beginning their journey in the sales world. So, if you're a new sales leader or a new salesperson, I urge you to pick up a copy and give it a read.
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  • R. Brad McDaniel
    5.0 out of 5 stars Finally! We get a larger framework for all the smaller pieces of the marketing machine!
    Reviewed in the United States on June 16, 2020
    Verified Purchase
    This book is EXACTLY what I didn't even know I was missing.

    I am the business manager of a small medical marketing company, my son's dog training company and my wife's salon. I have an MBA and tons of experience in all things business, but I'm always learning. Now it's time to take my son's dog training biz, which is exploding, to a whole new level with his marketing. I (kinda) had an idea of where to go with it all, but it's just me and a few ad agencies doing what I tell them. THIS BOOK is giving me the larger framework and marketing/sales strategy that I was missing. It seems like all these guru's want to talk about their ONE thing, but this author is showing me that I had some of the pieces of the puzzle, but now I am seeing how they all fit together. Why is no one talking about the larger strategy of marketing? I love this book! I needed this!
    5 people found this helpful
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  • Tom Hackelman
    5.0 out of 5 stars A Phenomenal Guide to Growing Your Business...the Right Way
    Reviewed in the United States on June 18, 2020
    Verified Purchase
    I've followed Darrell Amy for a while and his knowledge of sales and marketing is second to none. His new book provides a phenomenal guide for how you can grow your business exponentially. If you're looking for answers to the slow or no growth in your business, this is the book for you. Dont read it; digest it!
    One person found this helpful
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Top reviews from other countries

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  • Simon Hares SerialTrainer7 Ltd
    5.0 out of 5 stars The most relevant book on sales growth this year
    Reviewed in the United Kingdom on June 22, 2020
    Verified Purchase
    Darrell Amy has a strong following and clearly has years of expereince in growing businesses to scale. This experience he has brilliantly translated into his latest book Revenue Growth Engine.
    For me this is the most relevant book to have been released on sales this year. Businesses want to scale and grow and using Darrell's straight forward Growth Engine Model, it is clear to see where your starting point for growth comes from and potentially where things could be falling down. The model explains how sales and marketing can really work together to create significant wins. One area is understanding you ideal customer profile, this is done with a clever set of defining questions that any business can apply and get results from.
    The layout of the book makes it easy to read, simple to take on principles and most important highly applicable this latter point is covered clearly at the end of each of the 15 chapters with an 'important points' section. So many authors fail to do this, and yet by having it in the book, helps you as the reader to remember and apply the skills.
    For anyone in business whether it is their own, or if they head the commercial side of an organisation, Revenue Growth Engine can make a significant difference to the money you make. The skills in this workbook can be applied over time and the book can be used as a constant companion and source of reference and record for your progress.
    I highly recommend this book for anyone in 2020 and I say again it truly is the most relevant book on sales growth this year. Simon Hares. Managing Director SerialTrainer7 Ltd
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  • Dennis
    5.0 out of 5 stars Ingredients for Growth!
    Reviewed in the Netherlands on October 29, 2020
    Verified Purchase
    The OUTCOMES focused book truly helps you to set yourself / your company apart from the competition and to make an impactful difference and realize growth! A book fueled with lots of practical and directly usable insights!
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  • Kim Thompson-Pinder
    5.0 out of 5 stars A True Formula For Growing Your Business!
    Reviewed in Canada on June 16, 2020
    Verified Purchase
    As part of the team that helped with this book, I can tell you that Darrell Amy has poured his heart and soul to give you a real look at the role of Sales and Marketing in your company and how the two should work together to create an Engine that runs at full power and produces predictable income, year in and year out.
    Thank you Darrell, for this book that will revolutionize business growth!
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  • Corporativo
    3.0 out of 5 stars PRODUCTO BUENO, HAY QUE MEJORAR SERVICIO
    Reviewed in Mexico on May 28, 2021
    Verified Purchase
    BUEN LIBRO, LLEGA DENTRO DE LAS FCHAS INDICADAS PERO DEMORAN VARIOS DÍAS EN RESPODER LAS PREGUNTAS, FALTA UN MEJOR SERVICIO.
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  • Patrick
    5.0 out of 5 stars The 8 Cylinders
    Reviewed in the United Kingdom on January 6, 2021
    Verified Purchase
    I had Darrell's book on pre-order for a while and raced through it in just a few days, so I would recommend anybody in a client facing role, either management or individual contributor to read it. To break down how one can align sales and marketing but also the 8 Cylinders of growth adds a scientific approach to a discipline otherwise considered artistic. A book that I will keep going back to and refreshing myself on because the content will stand the test of time. Great read.
    Report

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