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The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement Paperback – June 1, 2012
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- Print length408 pages
- LanguageEnglish
- PublisherNorth River Press
- Publication dateJune 1, 2012
- Dimensions8.9 x 6 x 1.1 inches
- ISBN-109780884271956
- ISBN-13978-0884271956
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Product details
- ASIN : 0884271951
- Publisher : North River Press; 3rd ed. edition (June 1, 2012)
- Language : English
- Paperback : 408 pages
- ISBN-10 : 9780884271956
- ISBN-13 : 978-0884271956
- Item Weight : 1.56 pounds
- Dimensions : 8.9 x 6 x 1.1 inches
- Best Sellers Rank: #2,237 in Books (See Top 100 in Books)
- #1 in Production & Operations
- #2 in Organizational Change (Books)
- #23 in Business Management (Books)
- Customer Reviews:
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About the authors
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Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. Characterized as unconventional, stimulating, and "a slayer of sacred cows," he urged his audience to examine and reassess their business practices with a fresh, new vision.
Dr. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals. He introduced TOC’s underlying concepts in his business novel, The Goal: A Process of Ongoing Improvement, which has been recognized as one of the best-selling business books of all time. First published in 1984, The Goal has been updated three times and sold more than 7 million copies worldwide. It has been translated into 32 languages.
Heralded as a "guru to industry" by Fortune magazine and “a genius” by Business Week, Dr. Goldratt continued to advance the TOC body of knowledge throughout his life, building on the Five Focusing Steps (known as the process of ongoing improvement or POOGI) with TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes. He authored ten other TOC-related books, including four business novels.
Born in Israel on March 31, 1947, Dr. Goldratt earned a Bachelor of Science degree from Tel Aviv University, and a Master of Science and Doctor of Philosophy from Bar-Ilan University. He is the founder of TOC for Education, a nonprofit organization dedicated to bringing TOC Thinking and TOC tools to teachers and their students, and Goldratt Consulting. In addition to his pioneering work in business management and education, Dr. Goldratt holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors. He died on June 11, 2011, at the age of 64.
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Customers find the book engaging and well-written, with a novel format that makes it easy to follow. Moreover, they appreciate how it helps understand business operations and process improvement, with one customer noting it's a staple for Operations Management courses. However, the pacing receives mixed reactions, with several customers describing it as not exciting. Additionally, while some consider it a great review of a timeless classic, others find the content very dated.
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Customers find the book engaging and well-written, particularly appreciating its novel format that keeps readers interested.
"...The Goal by Goldratt is a magnificent piece of literature where industrial engineering student can see how the different techniques learned in class..." Read more
"...definitely recommend Goldratt’s book for anyone who enjoys both a good story and the idea of ongoing improvement." Read more
"...In short, I think the novel does a fantastic job of introducing the down-sides of "Taylorist" management approaches, even in manufacturing,..." Read more
"Amazing and perspective altering. A must-read for any business leader or manager. Great story and very engaging as well. Highly recommend." Read more
Customers praise the book's ability to pull together major concepts and introduce readers to Theory of Constraints, with one customer noting it's a refreshing approach to tackling such a huge topic.
"...However, this book turned to be a marvelous composition. The reader is always interested in the topic, and one can feel like being part of the plot...." Read more
"...effect on manufacturing, Goldratt has really created an outstanding book to explain the idea of the theory constraints...." Read more
"...in the form of a novel with a clear narrative path, it presents the basic ideas and some of their most important implications in an easily-digested..." Read more
"Amazing and perspective altering. A must-read for any business leader or manager. Great story and very engaging as well. Highly recommend." Read more
Customers find the book provides valuable insights into business operations and process improvement, helping them think through operational efficiencies. One customer notes it is a staple for Operations Management courses.
"...the time reading this book; thanks to this book, I feel better prepared as an engineer." Read more
"...’s book for anyone who enjoys both a good story and the idea of ongoing improvement." Read more
"Amazing and perspective altering. A must-read for any business leader or manager. Great story and very engaging as well. Highly recommend." Read more
"...In my opinion, the book is very helpful; it contains a lot of great knowledge. It shows the important elements in managements such as 1...." Read more
Customers find the book easy to understand, with clear and uncomplicated principles and relatable examples that make it simple to digest.
"...Overall, The Goal is a magnificent work that I highly recommend to any individual to read in order to understand more about the..." Read more
"...This book tells a story, which is really easy to understand...." Read more
"...chapter of the book, more or less, the concept of bottlenecks was beautifully simplified to be able to be applied by almost anyone—technical degree..." Read more
"I liked that it's framed as a story, with a clear uncomplicated but believable plot...." Read more
Customers have mixed opinions about the book's content, with some appreciating it as a timeless classic while others find it very dated.
"Very engaging book that melds plant operations/activity scheduling into a fable that had lessons for project management and successful operation of..." Read more
"...the inclusion is still a strength - it is just that the content has not aged all that well...." Read more
"...Despite all of this, this book is a classic for good reason. I definitely recommend it to anyone." Read more
"...for experienced operations personnel to use to gain insight into complex scheduling processes and could help with getting buy-in for managing change..." Read more
Customers find the pacing of the book unsatisfactory, describing it as dull and not worth the time, with one customer noting it's a clumsy story about a boring workaholic.
"...As a reader of fiction, it is horrible. You don't know why these characters are in love in the first place and their reconciliation is unbelievable...." Read more
"...It’s boring and long but came in on time whenever I needed it." Read more
"Funny, real, relevant, and useful for middle and upper management...." Read more
"...The story is a little contrived, but much more interesting than sitting through a lecture and/or mathematical proof...." Read more
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The Goal is Masterful, Meaningful, Mandatory. WebNutrients Production Process Fixed!
Top reviews from the United States
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- Reviewed in the United States on May 21, 2014When I was first assigned to read this book, I thought it was going to be a purely theoretical material. I thought it was going to be a book difficult to read and/or keep me interested to continue reading. However, this book turned to be a marvelous composition. The reader is always interested in the topic, and one can feel like being part of the plot. This book is a perfect combination of a narrative, and an explanation. The author dedicated the time and effort to make sure that anyone, who grabs this book and reads it, will be able to clearly understand the material presented. As an industrial engineering student, we are focused on improving an existent process and/or system in a facility. Moreover, we are provided with a broad set of techniques that can be utilized in accomplishing this purpose. The Goal by Goldratt is a magnificent piece of literature where industrial engineering student can see how the different techniques learned in class are applied into a real world problem.
In The Goal, Goldratt also provides the reader with a description and an example of how to apply the Theory of Constraints. Alex Rogo, a plant engineer at UniCo Manufacturing, is presented with a complex problem; he has several months of orders overdue and his plant is not capable of delivering any order in time. Therefore, Bill Peach, Alex’s boss, tells him that he has only three months to turn his plant around. As a result, Alex and his team start working in finding a solution; however, they are not capable to find it without the help of Jonah, Alex’s Physics professor. Nonetheless, it is important to mention that Jonah does not provide Alex with immediate solutions; instead, he uses the Socratic Method to teach Alex how to be able to localize the bottlenecks and non-bottlenecks of his process and to determine the goal of his plant. Therefore, after spending several days thinking about what the goal is, he is finally able to define it as “Reducing operational expenses and inventory while increasing throughput” (Goldratt 87). Jonah also teaches Alex that in every company there is dependent events and statistical fluctuations that affect the process. According to the Theory of Constraints, one must identify the bottleneck and then work around it; in other words, one must take into account the bottleneck in order to increase throughput and ultimately reach the goal. Jonah, however, after providing Alex with enough help, he takes a step back on his role and forces Alex to learn how to be able to identify the bottlenecks on his own and what approach or process to use to fix the bottlenecks. At the end, Alex finally understands that it is of utmost importance for any individual to be able to answer three questions: “‘what to change?’, ‘what to change to?’, and ‘how to cause a change?’” (Goldratt 337).
Overall, The Goal is a magnificent work that I highly recommend to any individual to read in order to understand more about the Theory of Constraints and how to become a better manager. I deeply believe that any individual who reads this book will be greatly benefited from the material presented; in my personal experience, I am pleased that I was able to read this book since I was given the opportunity to add a new technique to my engineering toolbox. I encourage any reader that is uncertain whether or not to buy this book to purchase it. I believe that it is definitely worth the time reading this book; thanks to this book, I feel better prepared as an engineer.
- Reviewed in the United States on May 21, 2014When I first picked up this book, I don’t know what I was expecting. Needless to say this book has both surpassed my expectations and is definitely something I would recommend to someone else. The story starts off following the day of Alex Rogo, a plant manager for UniCo manufacturing plant. As the division for his company starts to go under, he is tasked with a seemingly impossible task: improve the company’s profit within three months or the plant will be shut down. Assisted by an old teacher, Jonah, Alex learns how to analyze the true problems of the plant and implement them with the help of his co-workers, Ralph, Bob, and Stacey.
Written in mind for anyone interested in Industrial Engineering and its effect on manufacturing, Goldratt has really created an outstanding book to explain the idea of the theory constraints. Through the use of first person and the setting of a real-life situation, we are able to both relate to the idea and see the practicality of its use in an actual plant, such as the idea of bottlenecks and its effect on inventory and operational expense. The breakdown of the idea is explained through the excellent dialogue between the characters and shows how although the “the goal” can be identified, improvements are not easy to find and implementation can be just as difficult, if not harder. This implementation is represented by the struggles Alex faces with upper management, marketing, and sales. Goldratt’s choice to explain the material in the form of a fiction novel makes this incredibly understandable and makes its extremely easy to go through the process of thinking about the theory of constraints.
Reading this book has seriously made me consider the ramifications of constraint and how it effects “goal” when it comes to a process. When it comes down to it, whatever we do and whatever we choose to improve must, in the end, aid us in reaching our “goal.” Until we learn to identify what we want, we cannot improve or change the way things are done. I would definitely recommend Goldratt’s book for anyone who enjoys both a good story and the idea of ongoing improvement.
Top reviews from other countries
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Andrea, Jole, Giugiu e LilliReviewed in Italy on September 28, 2018
5.0 out of 5 stars Capolavoro. Lettura obbligata per chi lavora nella produzione
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Questo libro ha distrutto questa convinzione: non tratta i concetti come un asettico elenco di tesi, ma fa li sviluppare in maniera progressiva ai vari personaggi, passo dopo passo. E anche questo sviluppo non avviene in modo perfetto e lineare ma, proprio come nel mondo reale, si deve far fronte a tentativi, a errori e non di rado a dietrofront.
La storia si svolge intorno al personaggio di Alex Rogo, direttore di un impianto industriale che ha appena ricevuto l'ultimatum di aumentare la produttività per evitare la chiusura.
Nel corso del tempo datogli a disposizione per portare a casa l'obiettivo, Alex inizia ad interrogarsi su cosa significa "produttività". Per il suo impianto "produttività" non significava produrre di più, ma andare verso l'obiettivo aziendale: fare soldi. E ogni passo verso fare soldi è produttivo, ogni passo che non lo aiuta, non lo è.
Quindi, individua l'obiettivo di "aumentare il throughput" (il tasso con cui il sistema genera denaro attraverso le vendite) riducendo sia l'inventario (il denaro investito dal sistema per acquistare la materia prima) sia le spese operative (tutto il denaro che i sistemi spendono per trasformare l'inventario in throughput).
In questo libro, Eliyahu M. Goldratt presenta la sua Theory of Constraints (la Teoria dei Vincoli) secondo cui, per migliorare qualsiasi catena di processo, è necessario:
- trovare il vincolo che limita il throughput
- decidere come sfruttare il vincolo
- subordinare tutto il resto alle decisioni di cui sopra
- elevare il vincolo del sistema
Se nel passaggio precedente, un vincolo è stato superato, la TOC indica di tornare al passaggio 1, ma non consente l'inerzia.
A partire da questo libro sono state aperte strade infinite nel mondo del Project Management. Una lettura obbligatoria (essendo anche molto piacevole) per chi lavora nel mondo della produzione, a qualsiasi livello.
Andrea, Jole, Giugiu e LilliCapolavoro. Lettura obbligata per chi lavora nella produzione
Reviewed in Italy on September 28, 2018
Questo libro ha distrutto questa convinzione: non tratta i concetti come un asettico elenco di tesi, ma fa li sviluppare in maniera progressiva ai vari personaggi, passo dopo passo. E anche questo sviluppo non avviene in modo perfetto e lineare ma, proprio come nel mondo reale, si deve far fronte a tentativi, a errori e non di rado a dietrofront.
La storia si svolge intorno al personaggio di Alex Rogo, direttore di un impianto industriale che ha appena ricevuto l'ultimatum di aumentare la produttività per evitare la chiusura.
Nel corso del tempo datogli a disposizione per portare a casa l'obiettivo, Alex inizia ad interrogarsi su cosa significa "produttività". Per il suo impianto "produttività" non significava produrre di più, ma andare verso l'obiettivo aziendale: fare soldi. E ogni passo verso fare soldi è produttivo, ogni passo che non lo aiuta, non lo è.
Quindi, individua l'obiettivo di "aumentare il throughput" (il tasso con cui il sistema genera denaro attraverso le vendite) riducendo sia l'inventario (il denaro investito dal sistema per acquistare la materia prima) sia le spese operative (tutto il denaro che i sistemi spendono per trasformare l'inventario in throughput).
In questo libro, Eliyahu M. Goldratt presenta la sua Theory of Constraints (la Teoria dei Vincoli) secondo cui, per migliorare qualsiasi catena di processo, è necessario:
- trovare il vincolo che limita il throughput
- decidere come sfruttare il vincolo
- subordinare tutto il resto alle decisioni di cui sopra
- elevare il vincolo del sistema
Se nel passaggio precedente, un vincolo è stato superato, la TOC indica di tornare al passaggio 1, ma non consente l'inerzia.
A partire da questo libro sono state aperte strade infinite nel mondo del Project Management. Una lettura obbligatoria (essendo anche molto piacevole) per chi lavora nel mondo della produzione, a qualsiasi livello.
Images in this review
- GOVINDARAO BALAJIReviewed in Singapore on April 7, 2021
5.0 out of 5 stars Highly recommended and worth the read!!
Excellent book and a must read for engineering professionals. 👍👍
- GraceReviewed in Japan on August 21, 2019
5.0 out of 5 stars Good Book
It is a good book !
-
MilorisReviewed in France on March 30, 2025
5.0 out of 5 stars Un incontournable
Super livre sur la théorie des contraintes qui donne une vision intéressante de l’amélioration continue. C’est romancé c’est d’autant plus agréable à lire.
- Amazon CustomerReviewed in Australia on July 26, 2021
5.0 out of 5 stars Fun, approachable and mind-opening - everyone should read!
Have you ever wanted to read a business book to help you progress your career, but gotten put off by how dry or abstract the content was?
The Goal is a business management novel that teaches through storytelling, and the format really works!
Alex Rogo is the manager of an American manufacturing plant that is failing to turn a profit. Jonah is a physics teacher turned industrial process guru. A chance meeting between the two sets Alex on a path of discovery, re-thinking a critical assumption about how to define efficiency. Will Alex and his team be able to learn fast enough to save the plant, or will thousands of people lose their jobs as their company goes broke?
...Ok, compared to your average Romance or Thriller, it's hardly a gripping page-turner. But it is about 1000 times easier to get through than any other business book I've read, and because it puts its lessons into the context of a relatable and realistic example, I found it easier to learn and imagine how to apply this kind of thinking.