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The Personal MBA: Master the Art of Business Paperback – August 28, 2012
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
- The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
- The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
- The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking.
- 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
- Print length464 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateAugust 28, 2012
- Dimensions5.48 x 1.19 x 8.38 inches
- ISBN-101591845572
- ISBN-13978-1591845577
There is a newer edition of this item:
Book recommendations, author interviews, editors' picks, and more. Read it now.
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Editorial Reviews
Review
"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
- Kevin Kelly, founding executive editor of Wired and author of What Technology Wants
"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
- Seth Godin, author of Linchpin
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
- David Allen, author of Getting Things Done
"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
- Ali Safavi, executive director of international sales and distribution, The Walt Disney Company
About the Author
Product details
- Publisher : Portfolio; Reprint edition (August 28, 2012)
- Language : English
- Paperback : 464 pages
- ISBN-10 : 1591845572
- ISBN-13 : 978-1591845577
- Item Weight : 13.8 ounces
- Dimensions : 5.48 x 1.19 x 8.38 inches
- Best Sellers Rank: #597,881 in Books (See Top 100 in Books)
- #489 in Leadership Training
- #3,574 in Entrepreneurship (Books)
- #5,597 in Personal Finance (Books)
- Customer Reviews:
About the author

Josh Kaufman is the author of three bestselling books: "The Personal MBA: Master the Art of Business", "The First 20 Hours: How to Learn Anything... Fast!", and "How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be."
Josh's research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom.
Josh has been featured as the #1 bestselling author in Business & Money, as ranked by Amazon.com.
"The Personal MBA" has been featured as the #1 bestseller in Business Training and Business Management on Amazon.com. The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times by readers around the world.
"The First 20 Hours" has been featured as the #1 bestseller in Business Self-Improvement, Educational Psychology, and Personal Transformation on Amazon.com. His TEDx talk on "The First 20 Hours" has been viewed over 16 million times worldwide, putting it in the top 10 most-viewed TEDx videos and top 100 most-viewed TED talks published to date.
"How to Fight a Hydra" has been featured as the #1 bestseller in Modern Philosophy on Amazon.com.
Josh's research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD.
Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM.
JoshKaufman.net was named one of the "Top 100 Websites for Entrepreneurs" by Forbes in 2013.
You can find his current research and writing at joshkaufman.net.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this business book incredibly amazing, with sound business knowledge and concepts, and one customer notes it reads like a checklist to prepare you. Moreover, the book provides an awesome overview of everything in business, covers an excellent range of areas, and makes reading very enjoyable. Additionally, they appreciate its easily digestible chunks and effectiveness. However, the information quality receives mixed feedback, with some finding it elementary with too much fluff, and the value for money aspect is also mixed.
AI-generated from the text of customer reviews
Customers find the book highly readable, praising its incredible content and sound business knowledge, with one customer noting it reads like a checklist to prepare you.
"...The Personal MBA book is the ultimate checklist for all business decisions - as an entrepreneur, investor or even as someone running your own career..." Read more
"This book has been essential in my business training and helped me learn how to use my own brain effectively." Read more
"...Fortunately, Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new..." Read more
"...The tone of this book is informative and encouraging, yet realistic to the core...." Read more
Customers praise the book's information quality, noting its excellent job of distilling various topics and providing an awesome overview of everything in business.
"...you love, earn massive profits, increase your opportunities, avoid disaster and contribute something meaningful to the world through your business...." Read more
"...in my business training and helped me learn how to use my own brain effectively." Read more
"...this text "a self-directed crash course in business", and provides an extensive discourse as to why the traditional MBA does not provide significant..." Read more
"...This book is the Master Plan Blueprint to success but ONLY if you follow the steps. Deviate at your own risk." Read more
Customers appreciate the comprehensive coverage of the book, with one customer noting it provides an excellent range of areas, while another describes it as a big map for understanding business concepts.
"In depth, yet still succinct...." Read more
"...Well written and easy to read and understand, but covers a lot!" Read more
"...It is broad in scope and does not cover any specific topic in depth..." Read more
"...you can only put so much in one book - but Kaufman also provides an extensive and carefully curated reading list, organized by topic, to help you go..." Read more
Customers find the book entertaining and enjoyable to read.
"...same price you can get over 350 pages of clearly explained, entertainingly presented, essential business concepts that will directly and..." Read more
"...Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new to..." Read more
"...of practical business knowledge that's presented in a clear and engaging manner...." Read more
"...that flow to a great piece of work by the author, makes reading this book very enjoyable." Read more
Customers find the book effective and powerful, with one customer noting that the mental models actually work.
"...a wide range of topics, including marketing, sales, negotiation, productivity, and more...." Read more
"...analyse and implement business practices that are high yielding and effective...." Read more
"...how to work and live that have improved my effectiveness, vision, and success...." Read more
"...And these "mental models" actually work!..." Read more
Customers find the book's content easily digestible in its easily digestible chunks.
"...The book is well structured in easy to consume short segments or snippets to flow together for an overall strong commentary on each topic..." Read more
"...big-picture principles of business and breaks them up into tiny, digestible pieces...." Read more
"Josh has broken down the material into easily digestible chunks...." Read more
"...takes complex concepts/mental models and places them in brief, easy-to-digest chunks...." Read more
Customers have mixed opinions about the book's content, with some finding it very basic and full of fluff, while others appreciate that it cuts through the clutter and hype.
"...so that the topics are both understandable and applicable - I.e. no fluff!..." Read more
"...of business, then a certain chapter will clearly seem sparse and very basic...." Read more
"...To me, short subject matter, and quick tips keep my attention more, and help better when using this as a reference...." Read more
"The meat's in the first five chapters, the rest is mostly fluff...." Read more
Customers have mixed opinions about the book's value for money, with some appreciating its coverage of value creation and finance, while others find the overall value minimal.
"...The potential reward is you create a business you love, earn massive profits, increase your opportunities, avoid disaster and contribute something..." Read more
"...are no real insights or valuable takeaways, making it hardly worth even a single penny." Read more
"...in the book for that area were great, in particular the Four Methods to Increase Revenue...." Read more
"...There was nothing useful in the chapters of value delivery or the human mind. The last 5 chapters just went downhill...." Read more
Reviews with images

Amazing book, subpar delivery.
Top reviews from the United States
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- Reviewed in the United States on January 26, 2011When you consider what else you can do with the $15 or so it costs to buy this book, the value proposition feels downright ridiculous. For $15 you can buy 3/5ths of a baseball cap, order a round of watered-down drinks or pick up a 1/3rd of a video game. Or, for the same price you can get over 350 pages of clearly explained, entertainingly presented, essential business concepts that will directly and meaningfully enhance your knowledge of business. If you're new to business, it will take the stark raving terror out of the process. If you're a veteran it will help you focus and enhance any venture you're working on and likely inspire more profitable ideas.
One of the many stories Josh tells in the book is of a hospital that incorporates simple checklists to prevent infections from developing in patients. These checklists include basic things like reminding doctors to wash their hands. Though almost laughably simple and obvious, the mere act of incorporating the checklists lead to the complete elimination of infections at this particular hospital. The Personal MBA book is the ultimate checklist for all business decisions - as an entrepreneur, investor or even as someone running your own career and household financial system. Anyone who reads this book will have a practical guide to avoiding financial catastrophe and identifying the most promising opportunities. If I had this book a decade ago I would have saved myself from a very unfortunate business experience that cost me over $50,000 in losses and limitless wasted energy.
Josh, who is stunningly still under 30 years-old, has a wisdom far beyond his years. He is fiercely intelligent and despite a very pleasant demeanor as a writer, he is a rebel in the best sense of the word. His tone is always moderate, respectful and his arguments are always meticulously researched, expertly and passionately presented. He talks softly but he carries a big intellectual stick. Make no mistake about it. The title of this book is not a gimmick. He thinks business school is a terrible investment and clearly has walked the talk, building a successful career without it. He has a gift for simply articulating complex concepts and has a deep-seated passion for analyzing systems, particularly the workings of the human brain. His tone is never cloying, condescending, egotistical or obnoxious - as so many heinous business and management book titles are. He presents his views with an inspiring confidence that will fuel your business or business-to-be. While reading it I constantly had to put the book down to jot down new ideas.
Think of it this way. After absorbing what Josh calls the "mental models" in this book you will find the world of business presenting you with opportunities everywhere you go. It is a lot like buying a car and then seeing that model everywhere. As you adopt the mental models into your own thinking you will feel a shot of inspiration and be empowered to act thoughtfully, and confidently. I recently interviewed for a job and couldn't help but notice interactions that were playing out exactly as described in the book. You know that scene in The Terminator, where Arnold Schwarzenegger sees a menu of options scroll down before his eyes? And he chooses his response from that list? This book is like having a long list of useful ideas to pull from as you make decisions.
The concepts articulated in The Personal MBA helped me make progress as an entrepreneur (launched a Website that made a modest profit last year), landed a job in a completely different field that I enjoy and moved to a city better suited to what I really want. I highly recommend making the Personal MBA (both the site and the book) a major part of your studies. The risk is you spend $15 and sell it for say, $8, and lose seven bucks. The potential reward is you create a business you love, earn massive profits, increase your opportunities, avoid disaster and contribute something meaningful to the world through your business. If there's a better risk/reward profile for a $15 investment, I'd love to see it. The Personal MBA: Master the Art of Business
- Reviewed in the United States on February 25, 2025This book has been essential in my business training and helped me learn how to use my own brain effectively.
- Reviewed in the United States on May 15, 2011Of the many reviews I have written here, writing a review for this text was among the most difficult because "The Personal MBA" has a large target market consisting of a wide variety of potential readers, and the vast majority of reviews here are very positive. Because of this situation, I fall back on my review philosophy, which is to write as objectively as possible, taking into account the claims of the author in terms of their goals, as well as comparing to other materials in the marketplace. What is not necessarily fair is to write solely based on my knowledge or experience, which often times does not match the backgrounds of the target audience.
Admittedly, this text is very well written. The writing style and organization of Kaufman contributes greatly to readability, and I enjoyed this aspect of this book. Many business works have a lot of fluff, and in general most of this text provides substance that will be appreciated by many readers. In addition, the history behind this book is interesting in that it came about as a natural step after the author created a heavily visited blog listing books and resources he had found valuable in his studies, so readers can be assured that this text was not written from an ivory tower perspective but resulted directly from reader interest.
The author writes at length in his first chapter as to why this book should be read. It is not easy summarizing this chapter in a few short sentences, but Kaufman mentions that what he provides here is "a set of foundational business concepts that you can use to get things done. Reading this book will give you a firm foundation of business knowledge you can use to make things happen. Once you master the fundamentals, you can accomplish even the most challenging business goals with surprising ease." Later, the author calls this text "a self-directed crash course in business", and provides an extensive discourse as to why the traditional MBA does not provide significant value.
Neither the author nor myself has an MBA, although we have both gone to business school (and I also have a graduate degree). While I cannot speak for the author, in my opinion there is substantial material in this text to provide to the business neophyte. However, I was unfortunately not overly impressed with the material Kaufman provides after chapter 6, which is midway through the book. The author makes up on this aspect to some extent by providing an appendix entitled "How to Continue Your Business Studies" that lists dozens of texts in a variety of business topics, although this list serves as a reminder that, as communicated in the introduction, what the author provides here is an introductory text.
If you do not have time to read this whole text, I recommend reading chapter 2, entitled "Value Creation" on creating value for customers. The summary that the author provides on the "Twelve Standard Forms of Value" (product, service, shared resource, subscription, resale, lease, agency, audience aggregation, loan, option, insurance, capital), for example, is very well done. The "Ten Ways to Evaluate a Market" is also especially well done. The author obviously summarizes and synthesizes material from disparate sources very well, but the reader needs to be aware that much of the content provided is just that, a CliffsNotes-styled survey of what the author has determined is fundamental to studying business.
From the perspective of a consultant, be aware however that this material is sometimes overly summarized and synthesized. For example, in his 3-chapter presentation on understanding systems, analyzing systems, and improving systems, many important topics are glossed over, and unless the reader understands the substance that is waiting for them within the reading lists the author provides, they may minimize the importance or complexity of the topics. For example, the definition that the author provides for "Return on Investment (ROI)" is limited to "simply dividing the amount of money you collect by the amount of money you spent, then subtracting by 1.00."
However, there would be no need for texts such as "The Consultant's Scorecard: Tracking Results and Bottom-Line Impact of Consulting Projects", by Jack Phillips (see my review), where several ROI calculations are detailed at length, if this calculation were so simple. Fortunately, Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new to business topics, especially aspiring entrepreneurs. One of the best features of this text are the many quotes from other sources that introduce each of the subtopics in the 12 chapters provided here, and for this reason alone this book is worth a read.
- Reviewed in the United States on October 25, 2024I’ve had this book for 4 days and I can already tell I will need to use two highlighters throughout the duration of my reading. I cannot overstate how VITAL this book is if you are an entrepreneur and want to find out the steps to launch your business for success. The tone of this book is informative and encouraging, yet realistic to the core. It will tell you how to fail and how to succeed, so choose your hard. I have never read so much value in a condensed amount of time for only $15. But this book if you’re ready to change your life and are ready to propel yourself into entrepreneurship. This book is the Master Plan Blueprint to success but ONLY if you follow the steps. Deviate at your own risk.
Top reviews from other countries
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Cliente AmazonReviewed in Brazil on July 25, 2016
5.0 out of 5 stars Imperdível!
Sou recém formado em administração e comprei este livro com o intuito de melhorar minha formação, porém, digo com certeza que é um livro que deveria ser lido por todas as pessoas que pensam em abrir o próprio negócio ou que trabalham em algum cargo "competitivo".
O livro é sensacional! Sem exageros! Diria que é melhor que fazer uma faculdade de administração até.
O livro contempla todas as áreas de um negócio e de maneira detalhada e descomplicada, mesmo em inglês, imagino que seja necessário um nível intermediário de inglês para entender o conteúdo.
O autor se distancia do método de ensino maçante aplicado em sala de aula e parte pro uso de exemplos reais o tempo todo, parecido como um palestrante, eu diria. Mas nunca deixando de lado o rico conteúdo.
Os tópicos começam sempre com alguma citação relacionada ao conteúdo e pode parecer bobagem, mas acho que é um dos charmes do livro, todas as citações são inspiradoras, motivadores e muito bem escolhidas.
Passei a recomendar esse livro á todas as pessoas que conheço que querem subir na vida.
- DomReviewed in Australia on October 12, 2023
5.0 out of 5 stars Amazing book
This book is easy to understand. It offers a decent amount of basic knowledge when it comes to starting a business. I love how it not only covers the author’s experience and his advice but also other aspects (team working, mental health) that contributes to creating a great business. Would recommend to anyone who are interested in starting their own business but don’t know where to start. This book is good for people that are not interesting in starting business at the same time imo as it covers ideas that are beneficial to personal development
- Euni-steceyReviewed in Saudi Arabia on March 17, 2024
4.0 out of 5 stars ITS A GOOD HEADSTART
It gives you consice steps on the different aspects of business, it goes even furthure and dirrects you to more sources where you can expand your knowledge on the different areas of the business but it doesn’t give a step by step guide to starting and launching a business
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Reflexiones de un lector . comReviewed in Spain on February 19, 2017
5.0 out of 5 stars “Has tirado $150,000 en una educación que podías haber conseguido por $50 en retrasos en una biblioteca pública”
¡Guau! Este libro es de lo mejor que he leído en mucho tiempo y desde luego lo mejor que he leído sobre el mundo de la empresa y los negocios. Tómate este análisis como una introducción pero hazte un gran favor leyéndote el libro, porque te vas a alegrar.
El libro parte de la idea de que para triunfar en la gran mayoría de empresa “sólo” es necesario sentido común, inteligencia emocional y conocer una serie de ideas y principios básicos. MBA Personal se encargará de enseñártelos. El autor, Josh Kaufman, ha trabajado en diferentes negocios, entrevistado a profesionales, y leído miles de libros de negocios, de los cuáles ha seleccionado las mejores ideas y las ha desarrollado en este libro.
Si estás pensando en estudiar un MBA o simplemente mejorar tu rendimiento en tu empresa, este libro es un comienzo inmejorable. Y es que, tal y como dice Matt Damon en “El indomable Will Hunting”:
“Has tirado $150,000 en una educación que podías haber conseguido por $50 en retrasos en una biblioteca pública”
Una de las primeras ideas del libro es que debemos ser conscientes de que el objetivo de cualquier negocio es descubrir lo que la gente quiere o necesita, y después crearlo. No debemos perderlo nunca de vista, ya que los ingresos están directamente relacionados con el volumen de gente dispuesta a pagar por lo que ofreces.
Pero crear valor no es suficiente, si nadie conoce lo que ofreces no importa lo bueno que sea. Por eso es fundamental el marketing, que se basa en atraer la atención para aumentar la demanda de lo que has creado. En la actualidad, hay mucha información disponible por lo que el tiempo de los clientes es limitado, así que hay que ganárselo siendo mejor que la competencia. Además es fundamental el qué y el cuando: fíjate en la gente adecuada en el momento adecuado creando en ellos curiosidad, sorpresa o preocupación.
Una vez cuentas con la atención de los potenciales clientes, es la hora de transformarlos en verdaderos clientes a través de la venta. Para conseguir hacer ver a los clientes por qué deben pagar por lo que ofreces, es fundamental que seas capaz de generar confianza a través de tu reputación porque “Precio es lo que pagas. Valor es lo que recibes”
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Luke BeeckReviewed in Germany on March 19, 2025
5.0 out of 5 stars Wertvolles Buch
Tolles Buch mit sehr vielen wertvollen Informationen