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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Paperback – April 12, 2016

4.6 out of 5 stars 2,269 ratings

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Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

From the author of the bestselling
Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.
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Editorial Reviews

Review

"
""
Rocket Fuel is a powerful model for freeing up entrepreneurial visionaries to do what they do best. Gino and Mark provide a practical gameplan for building an organization that perfectly combines vision and integration.""

—Dan Sullivan, President and Founder of Strategic Coach®

""In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integrator—and show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential.""

—Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top
"

About the Author

Gino Wickman, bestselling author of Traction, has a passion for helping people get what they want from their businesses. To fulfill that passion, he created the Entrepreneurial Operating System® (EOS), which helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a cohesive team. Wickman is the founder of EOS Worldwide, a growing organization of successful entrepreneurs collaborating as certified EOS Implementers to help people experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Mark C. Winters is a seasoned entrepreneur with over 30 years of leadership experience, spanning from raw startups to multi-billion dollar global enterprises like Procter & Gamble and British Petroleum. This diverse background enables him to apply successful patterns across various business scenarios, reflecting his ability to handle both large-scale and startup ventures. Mark is the co-author of the widely acclaimed book Rocket Fuel, and the Founder/Visionary of Rocket Fuel University. His work in this powerful entrepreneurial leadership structure has impacted literally thousands of entrepreneurial businesses.

As an Expert EOS Implementer, Mark has delivered over 900 full-day EOS workshops, helping entrepreneurial leadership teams move with clarity and speed. His extensive experience includes starting, buying, shutting down, and selling 14 companies, highlighted by a notable venture that yielded a 100x cash return in less than 3 years. His contributions have earned him recognition as a Tech Titan finalist and “40 Under Forty” by the Business Journal in both Milwaukee and Dallas. Mark is also passionate about technology and systems that enhance human and athletic performance, with expertise in pattern recognition and scoring methodologies. His dedication to advancing entrepreneurial leadership and his role in the EOS community make him a respected figure in his field.

Product details

  • ASIN ‏ : ‎ 1942952317
  • Publisher ‏ : ‎ BenBella Books; Reprint edition (April 12, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 9781942952312
  • Item Weight ‏ : ‎ 7.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.6 x 8.25 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,269 ratings

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Customer reviews

4.6 out of 5 stars
2,269 global ratings

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Customers say

Customers find the book well worth their time to read and study, praising its visionary and integrative approach. Moreover, the book provides helpful insights and is particularly valuable for entrepreneurs, with one customer reporting it completely transformed their business. Additionally, customers describe the book as eye-opening, and one notes it provides exercises to assist with implementation.

AI-generated from the text of customer reviews

86 customers mention "Readability"86 positive0 negative

Customers find the book excellent and well worth their time to read and study, particularly noting it as a must-read for entrepreneurs and applicable to any industry.

"...it takes to be excellent in their position, and it provides clarity for me as a business owner knowing what everyone it doing/responsible for...." Read more

"...Gives a new outlook on business management and scaling, and direct, ready to use tools." Read more

"It was nice to read and learn that I have a specific place and qualities that are rare and needed for every business...." Read more

"...Visionaries outnumber Integrators 4 to 1! This book is excellent and to the point...." Read more

59 customers mention "Insight"59 positive0 negative

Customers find the book insightful, appreciating its visionary and integrative approach and good concepts, with one customer noting it provides clear next steps.

"...SPECIFICALLY ROCKET FUEL: This has been really helpful for my Integrator...I am all in as the high end Visionary, after reading Traction and..." Read more

"...Gives a new outlook on business management and scaling, and direct, ready to use tools." Read more

"Like the succinct examples demonstrating the applicability of the proposed concepts...." Read more

"...She works magic with her processes and organization...." Read more

13 customers mention "Entrepreneur value"13 positive0 negative

Customers find the book valuable for entrepreneurs, providing insights into business management and scaling, with one customer noting it's particularly helpful for solopreneurs.

"...It has completely changed my business and provided "Clarity & Freedom"...." Read more

"...And unlike many other business books it does not belabor the point or take forever to get to the main concept. Highly recommend it!" Read more

"...Perfect for the entrepreneur who feels like he or she is wearing too many hats." Read more

"Awesome read. Great for Enterprenuers" Read more

8 customers mention "Eye opening"8 positive0 negative

Customers find the book eye-opening, with one noting how it radically changed their perspective and another describing it as an amazingly holistic look at business.

"...It radically changed my perspective, gave me a new appreciation for my skill set, and helped me understand how to work better with my Visionary...." Read more

"...Fuel does present a good answer to those owners who are great at seeing a mile down the road but have no clue how to or desire to crank it out one..." Read more

"Ahead of its time. Dr George has keen insight and accurately identifies ACA problems and the role of companies to determine how they will spend..." Read more

"Very eye opening read, after switching to EOS and implementing a lot of TRACTION, my "integrator" and I read this book and have never been better at..." Read more

5 customers mention "Traction"5 positive0 negative

Customers appreciate how the book complements Traction, with one mentioning it provides exercises to assist with implementation.

"This clarifies the and provides exercises to assist you to implement traction." Read more

"Good sister book to traction. Will look at implementing v/I in our organization to accelerate growth and to gain more traction." Read more

"A perfect supplement to "Traction". Every business owner should read this, even if they don't implement the principles outlined in "Traction"." Read more

"A great add in to the traction book!" Read more

Yes I Am A VISIONARY!
5 out of 5 stars
Yes I Am A VISIONARY!
I have an entrepreneur and then serial entrepreneur since 1973. Friends and clients have ALWAYS said I was a VISIONARY. Well after reading this book I am finally accepting their truth - I AM A RECOVERING ATTENTION DEFICIT DISORDER VISIONARY! I am NOT an INTEGRATOR! Therefore because I have tried to run businesses as BOTH a Visionary and Integrator I have LIMITED my success! NO LONGER! With my new business just incorporated I am ONLY the Visionary and I have a new systems oriented Integrator! Thanks Gino and Mark for opening my eyes to what friends and clients have told me for 40+ years!
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Top reviews from the United States

  • Reviewed in the United States on August 22, 2017
    im honestly a HUGE HUGE MASSIVE fan of ANYTHING Traction/ Gino Wickman. It has completely changed my business and provided "Clarity & Freedom". The entire operating system has provided Clarity for everyone to know what it takes to be excellent in their position, and it provides clarity for me as a business owner knowing what everyone it doing/responsible for. The FREEDOM is that no one is pestered by the boss anymore (me), because of the clarity in place...i know when its appropriate to check and when its just going to be a distraction.

    SPECIFICALLY ROCKET FUEL:
    This has been really helpful for my Integrator...I am all in as the high end Visionary, after reading Traction and self implementing EOS Worldwide, I was able to give this book to my Integrator and tell her "Everything in this book is EXACTLY who i want our relationship to develop". I am not making any adjustments, no pride attached, no "but my company is different". This is just another Very important key to our manual for how we run our business. My Integrator has read this, and afterwards she has a complete understanding of her "power" to overrule me when appropriate, and "run the show". I love that this book is there for me to give to my integrator and say "read this, and you will know EXACTLY what I expect from our relationship"
    29 people found this helpful
    Report
  • Reviewed in the United States on May 27, 2024
    Love how fast of a read this was so that we can dive right into implementation! Gives a new outlook on business management and scaling, and direct, ready to use tools.
    One person found this helpful
    Report
  • Reviewed in the United States on July 1, 2015
    Rocket Fuel was a good read for myself. As a Visionary Entrepreneur & founder of a company that is just under 5 years old, I was able to identify some of the missing pieces we have right now that may prevent us from achieving our 10-year goals.

    The next piece is of course finding an Integrator. Do you have one internally? If so, are they competent enough to fulfill your vision within your budgetary requirements?

    For a founding entrepreneur, or if you're recruiting for an integrator, I do recommend this book. I've handed out multiple copies now when meeting candidates I've been recruiting, so they can see deeper than just a job description. I've actually purchased 10 copies thus far and counting.

    Now on the flip side, can a Visionary create a lot of success in a company they started without a True Integrator in place? Absolutely they can, this method just explains how to potentially do it faster and why having a #2 can be better for your personal state of happiness.

    Starting and growing a company is HARD work and often requires making a lot of tough decisions, hard enough that most folks fail at it. Picking this book up will give you some good insight into why that might have happened to you previously (if you failed in a previous business venture) and some solid concepts to potentially avoid it from happening again.

    The last thing I will say though, I was able to start and run my company without a true integrator (even to this day), but I can see where their value is observed after understanding the relationship better from reading Rocket Fuel.
    53 people found this helpful
    Report
  • Reviewed in the United States on March 5, 2025
    Like the succinct examples demonstrating the applicability of the proposed concepts.
    Highly recommend this for the successful entrepreneur looking to grow his business.
    The quick read is the opposite of the work required to implement but the rewards are definitely greater than the sum of the parts.
  • Reviewed in the United States on March 17, 2022
    It was nice to read and learn that I have a specific place and qualities that are rare and needed for every business. Being a very strong integrator type I have always assumed that I am lacking some specific skills for business - strong vision, creative product ideas or other qualities essential to build a company. Reading this book gave me a new perspective of a visionary and integrator duo, which puts me behind the tasks that I am really good at. Loved the practical tools and concise explanation to apply them. For sure a must read for everyone who wants to find solutions for their business efficiency.
    3 people found this helpful
    Report
  • Reviewed in the United States on April 18, 2025
    This book was recommended by Spectacular on EYLs Podcast. I had to get it.
  • Reviewed in the United States on March 5, 2025
    Entrega rápida y en excelentes condiciones.
    Report
  • Reviewed in the United States on June 1, 2020
    I have an Integrator working super part-time for me. She works magic with her processes and organization. It was only after reading Rocket Fuel that I realized how important it is to make opportunity for the Integrator. Visionaries outnumber Integrators 4 to 1! This book is excellent and to the point. I am implementing the tools recommended and eager to see where it takes us.

    Perhaps one of the best takeaways was when the author called out the weaknesses of Visionaries. All conflict or challenge I have ever faced personally and professionally pretty much was summed up with those character flaws. It's great to have them illuminated to be aware of and then work on it to be a better leader!

    Great book. Totally recommend!
    2 people found this helpful
    Report

Top reviews from other countries

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  • GG Lewis
    5.0 out of 5 stars YES!
    Reviewed in Australia on July 17, 2019
    This has been the most directly helpful business book I have read so far - everything makes sense now & I feel empowered to move forward now knowing EXACTLY what I'm looking for in a business partner, how to write their job description, how to tailor it based on my skills & talents, and how to organize the partnership, step by step.
    Absolutely brilliant.
    Do yourself a favour!!
  • Ralph Hesse
    5.0 out of 5 stars Hätte ich vor 10 Jahren lesen sollen
    Reviewed in Germany on October 26, 2018
    Dieses Buch ist für jeden Unternehmer und auch leitenden Angestellten Gold wert.
    Wir hatten genau die im Buch beschriebene Situation bei uns im Unternehmen. Mein Co-Founder war der Visionär der auch das Tagesgeschäft übernommen hat. Das ging eine Zeit lang gut, aber irgendwann wurde es meinem Partner langweilig in seiner Position und das Tagesgeschäft wurde ihm nur noch lästig. Die Geschichte nahm trotzdem ein gutes Ende, allerdings hätten wir uns eine Menge Schmerzen sparen können und wir wären mit diesem Buch sicher noch viel erfolgreicher geworden.
    Ein ganze klare Leseempfehlung für jede Führungskraft die einen Visionär im Unternehmen hat und nicht so sicher ist damit umzugehen. Und natürlich für alle Visionäre, die wissen möchten wie man das beste aus seinem Team rausholt und auf seine Stärken konzentrieren kann.
    Report
  • Kindle Customer
    5.0 out of 5 stars Viral lessons
    Reviewed in the United Kingdom on April 7, 2023
    Loved the simplicity and can relate to so much no matter what business you work in. Must read. No waffle.
  • Mimy
    5.0 out of 5 stars Excellente lecture
    Reviewed in Canada on October 27, 2024
    À lire et à appliquer au travail
  • Ricardo Garcia
    5.0 out of 5 stars Libro de mucho valor, quizá demásiado jajajaja
    Reviewed in Mexico on June 24, 2020
    Libro de excelente calidad estética.
    Tiene mucho valor, piesno que demasiado para un emprendedor que está comenzando. Es para emprendedores que ya tienen un equipo "grande", para emprendedores que quieren a empezar a leer libros de negocios, les recomiendo otro libro.
    Pueden leerlo para cambiar la manera de pensar el equipo de trabajo, está EXCELENTE 10/10
    Customer image
    Ricardo Garcia
    5.0 out of 5 stars
    Libro de mucho valor, quizá demásiado jajajaja

    Reviewed in Mexico on June 24, 2020
    Libro de excelente calidad estética.
    Tiene mucho valor, piesno que demasiado para un emprendedor que está comenzando. Es para emprendedores que ya tienen un equipo "grande", para emprendedores que quieren a empezar a leer libros de negocios, les recomiendo otro libro.
    Pueden leerlo para cambiar la manera de pensar el equipo de trabajo, está EXCELENTE 10/10
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