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Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Kindle Edition

4.7 out of 5 stars 3,407 ratings

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life.

Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?
When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"

This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This book will teach you how to make this essential paradigm-shift so you can:

* Build a successful business effectively while not killing yourself
* Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
* Bypass the typical scarcity and decline of aging and other societal norms
* Increase your vision in all areas of life and build teams of WHOs to support you in that vision
* Never be limited in your goals and ambitions again
* Expand your abundance of wealth, innovation, relationships, and joy
* Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.
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Editorial Reviews

Review

“Dan Sullivan is the ultimate coach for entrepreneurs. I’ve been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs createfreedom.”
— 
David BachNew York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management

“How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by ‘thinking about your thinking.’ Dan is the entrepreneur’s coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesn’t just impact your business, it elevates every aspect of your life.”
— 
JJ Virgin, CNS, CHFSNew York Times best-selling author and founder of Mindshare Collaborative 

“To say that I have thrived both personally and professionally because of Dan Sullivan’s coachingwould be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.”
— 
Ninad Tipnis, founder and principal, JTCPL Designs

“Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.”
— 
Kathy Kolbe, brain researcher and theorist and founder of Kolbe Corp.


“If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, there’s only one place to go—Dan Sullivan and his Strategic Coach Program. I did, and it made all the difference.”
— 
Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising

“Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I can’t get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!”
— 
Mark Timm, serial entrepreneur and co-author of Mentor to Millions

About the Author

Dan Sullivan is the world's foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach®, the leading entrepreneurial coaching program in the world. Over the past 30 years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs worldwide.

Product details

  • ASIN ‏ : ‎ B0867ZJ151
  • Publisher ‏ : ‎ Hay House Business
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ October 20, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4.3 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 193 pages
  • ISBN-13 ‏ : ‎ 978-1401960599
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.7 out of 5 stars 3,407 ratings

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Customer reviews

4.7 out of 5 stars
3,407 global ratings

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Customers say

Customers find the book informative and easy to understand at a basic level, with relatable stories and clear writing style. Moreover, they appreciate how it helps accomplish goals faster and saves time and energy. However, the book receives mixed feedback regarding its pacing, with some finding it engaging while others consider it repetitive.

AI-generated from the text of customer reviews

118 customers mention "Concept"115 positive3 negative

Customers find the book's concepts transformative, making a lot of sense and inspiring research, with one customer noting how it has changed their approach to business and life.

"...and start asking “Who can help me do this?”—is simple but transformative. It helped me rethink delegation, collaboration, and building a team...." Read more

"...This book explains the importance and methods of finding the right people to help, especially in areas where you might be weak...." Read more

"...perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do best and rely on others..." Read more

"...The principle is now part of my strategic success frameworks and makes so much sense!" Read more

82 customers mention "Readability"82 positive0 negative

Customers find the book highly readable, describing it as brilliant and a must-read for any achiever.

"...Who Not How has completely shifted the way I think about growth, productivity, and collaboration in my business...." Read more

"Best book ever. Wish I knew this before." Read more

"...It offers a liberating perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do..." Read more

"Is good, felt this way already, specialized people get you ahead, nurture the people you work with, ask questions...." Read more

39 customers mention "Ease of read"39 positive0 negative

Customers find the book easy to read and understand at a basic level, with one customer noting that readers can immediately put the principles to work.

"...Repeats same theme again, but a good fast read with the right message for sure!" Read more

"...Eminently practical and accessible, readers can immediately put the principles to work and expect results...." Read more

"...It is a model that makes it easy to put in place in practical ways." Read more

"...Who Not How" is a great example of one of these concepts. It is simple enough that you don't feel like you need to read a whole book about it ......" Read more

25 customers mention "Writing style"20 positive5 negative

Customers appreciate the writing style of the book, finding it simple and relatable, with one customer noting that the stories and honesty of the author make it engaging.

"Super easy to read and engaging. Loved the concept of finding who’s and being a who...." Read more

"...I listened to it on Audible and Dr. Hardy narrates it very well." Read more

"Great stories and inspiring research!..." Read more

"...Give this book a try. It is such a great read, and the words really flow page after page...." Read more

11 customers mention "Time efficiency"11 positive0 negative

Customers appreciate the book's time efficiency, noting that it helps them accomplish goals faster and immediately frees up their time. One customer mentions being able to move quickly between thoughts and ideas, while another points out that the investment required is minimal.

"...& Easy to Digest: Whether you’re reading or listening, the content flows well and feels conversational...." Read more

"...By engaging with the right “Who,” you not only save time and energy but also unlock a level of creativity and collaboration that propels your goals..." Read more

"...She does them better, more consistently, and more efficiently than I would...." Read more

"...know that it's given me lots of food for thought, and the investment in time is small, so go ahead and get it...." Read more

7 customers mention "Pacing"7 positive0 negative

Customers find the pacing of the book engaging, with one customer highlighting the importance of finding the right people to work with.

"...Engaging & Easy to Digest: Whether you’re reading or listening, the content flows well and feels conversational...." Read more

"Super easy to read and engaging. Loved the concept of finding who’s and being a who...." Read more

"...I will definitely use the WHO Not How lessons to create an incredible company and working environment for my Whos. I am so excited to see how this..." Read more

"This book is about understanding how important in our lives are the right people...." Read more

11 customers mention "Time consumption"0 positive11 negative

Customers find the book repetitive and boring, with many chapters following a predictable pattern.

"...Many chapters follow a predictable pattern: a story about Mr. X who faced a challenge, found a “Who,” achieved success, and then helped the “Who” in..." Read more

"...As such, it is a waste of time. Even if you've already read the title, you won't get much more than that from reading the whole book...." Read more

"This book is kind of a waste of time. Tldr: Ask who can help you do something, not just how to do something…. That’s literally the title." Read more

"Definitely worth reading. Sometimes a bit repetitive and bit of a sales pitch but all in all a worthy read." Read more

Learn to Implement Dan’s Strategies
5 out of 5 stars
Learn to Implement Dan’s Strategies
I really enjoyed this book; stopping between each chapter, annotating, highlighting and reflecting. I read about one business book each quarter and this one was my favorite in several years. The book is actually written by one of Dan Sullivan’s students and he did a very good job. I know I will become a better business owner and leader having read this book. I envision a follow up book of stories from those that have successfully implemented these strategies. I am preparing to open my 3rd office and this book helped me with a strategy to divide work instead of taking on too many responsibilities myself. Any entrepreneur that wants to work on their business and not in it, this book is for you!
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Top reviews from the United States

  • Reviewed in the United States on April 19, 2025
    This book came highly recommended by a fellow entrepreneur I trust, and I started listening to it almost immediately after purchasing—and I’m so glad I did. Who Not How has completely shifted the way I think about growth, productivity, and collaboration in my business. It's now a staple recommendation I make to all the entrepreneurs I work with. It’s insightful, empowering, and essential for anyone looking to scale their impact by working smarter—not harder. If you’re building a business or leading a team, this one’s a no-brainer.

    Pros:
    Powerful Mindset Shift: The central idea—stop asking “How can I do this?” and start asking “Who can help me do this?”—is simple but transformative. It helped me rethink delegation, collaboration, and building a team.
    Actionable for Entrepreneurs: As someone who works with social entrepreneurs, this book now tops my list of recommendations. It’s a game-changer for anyone feeling stuck, overwhelmed, or trying to do everything themselves.
    Engaging & Easy to Digest: Whether you’re reading or listening, the content flows well and feels conversational. It’s packed with real-world examples that make the concepts stick.
    One person found this helpful
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  • Reviewed in the United States on April 29, 2025
    Building a successful business takes a great deal of dedication, tenacity, and strategy. This book explains the importance and methods of finding the right people to help, especially in areas where you might be weak. A new hire should never be just added overhead. If you hire "Right," the right "Who" can do things that can greatly improve your business.
  • Reviewed in the United States on May 8, 2025
    Read this, and use what you read to make changes in your life, do not just read the book, put it into practice.
  • Reviewed in the United States on November 10, 2024
    Dan Sullivan’s book “Who Not How” is a transformative guide that redefines the way we approach challenges and goals. Rather than asking “How can I do this?” the book challenges readers to ask, “Who can help me achieve this?” This shift in thinking opens up the potential for exponential growth, efficiency, and success.

    Sullivan’s core premise is that the path to achieving your ambitions isn’t about taking on everything yourself but rather identifying the right people who can help you get there. This insight is particularly valuable for those who find themselves caught in a cycle of overwork and frustration when trying to handle every aspect of their projects or responsibilities alone.

    Although, the main idea of the book is inspiring and powerful, the book does come across as promotion of Sullivan’s Strategic Coach program, which might be off-putting for some readers.

    While the book is relatively short, it still feels somewhat wordy and could have been more concise. Many chapters follow a predictable pattern: a story about Mr. X who faced a challenge, found a “Who,” achieved success, and then helped the “Who” in return. This repetition can make the narrative feel formulaic at times.

    Additionally, there are numerous one-liners throughout the book that seem disconnected from the surrounding text. While these sentences are mostly quotable, their placement can feel abrupt and unrelated to the passage before or after.

    Despite these critiques, the book is filled with examples that showcase how leaders and entrepreneurs have leveraged this mindset. By engaging with the right “Who,” you not only save time and energy but also unlock a level of creativity and collaboration that propels your goals further than you could imagine on your own.

    For readers seeking to achieve more while doing less, Sullivan’s book is a great read. It offers a liberating perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do best and rely on others for the rest.

    I would rate it 4/5 for its mostly thought-provoking content.
  • Reviewed in the United States on May 8, 2025
    Best book ever. Wish I knew this before.
  • Reviewed in the United States on January 25, 2022
    If you’re starting out as a solo, whether you’re a writer a lawyer a consultant, or whatever, Who Not How may be the most important book you can read if you want to have both a successful business and a successful life. Here’s why I think that’s true.

    Most people who go solo don’t start their business with bales of venture capital. Instead, we fund those first lean weeks or years with credit cards, second mortgages, and the forbearance of our friends. We’re lean by necessity.

    Naturally, in the beginning, we do just about everything ourselves. That’s good and necessary, but it can create a bad habit that’s reinforced by society.

    American culture lauds individual achievement. In school, we’re graded individually. The virtue of self-reliance is high on our list. The problem is that to grow and prosper we need to break that habit of “self-reliance at any price” and quit trying to do it all.

    When we face a new challenge, the need for a new website, for example, we naturally ask, “how can I do this?” We spend time climbing a learning curve to get to an acceptable level of performance. Asking, “who could help me with this” or who can do this for me” can make our businesses more successful and our life more satisfying. Let me share two examples from my business.

    I have a virtual assistant. Her name is Brenda, and she does a variety of administrative tasks that I used to do myself. She does them better, more consistently, and more efficiently than I would. And the fact that she does them frees me up to do the things I do best and contribute most to the success of my business.

    Another example. For years I did my bookkeeping. I learned bookkeeping for the first job I got after I left the Marines. I did OK with a paper-based system. But I decided that I wanted to take advantage of what technology had made possible, so I bought QuickBooks. First, I tried to master it. The bookkeeping part wasn’t a problem. But learning about and implementing the automated functions of the program frustrated me. 

    When I realized what was happening, I engaged a QuickBooks consultant to help me set the program up and review my books every quarter. The result: I used to spend frustrating hours not getting things quite right. Now, I spend about 15 minutes a day and an hour at the end of the month on my accounting.

    Both Brenda and my QuickBooks consultant do things that I’m capable of. But they do them better, and, because they do them, I have more time and bandwidth to spend on coaching people as they write their books. That’s what I’m good at and what I get paid for. And using others for those tasks frees up time for me to spend on recreation, recovery, and relationships. Those things make life sweet.

    If you’re a solo, that’s why you should buy Who Not How, read it, and put it to work. I suggest you buy the audio version, even if you also buy a print or ebook version. The audio version has some interviews with Dan Sullivan that don’t appear in the other versions. They will add value to your experience. 

    In a Nutshell

    If you’re a solo, buy Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy Then read it and put the book’s lessons to work.
    49 people found this helpful
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Top reviews from other countries

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  • Simona
    1.0 out of 5 stars A sellers book
    Reviewed in Spain on March 23, 2021
    One that follows selling guidelines to sell. Nothing new. Copy and paste from known stuff
  • Fabien Raynaud
    4.0 out of 5 stars Un concept intéressant à exploiter davantage
    Reviewed in France on December 29, 2021
    Chacun est jugé sur ses résultats, peu importe l’effort nécessaire. La thèse de ce livre est de commencer par se poser la question « Qui peut réaliser ça » plutôt que « Comment le réaliser », pour chacune de ses missions.
    Travailler en mode collaboratif pour atteindre de meilleurs résultats, plus vite, déléguer quand il le faut pour éviter de procrastiner. Ce sont tous ces enseignements qui sont détaillés dans ce livre, même si on pourra regretter régulièrement des répétitions.

    A vous de lire maintenant…
    Report
  • Rob
    5.0 out of 5 stars Practical and easy to adopt the steps
    Reviewed in Canada on December 9, 2024
    the right book for the moment
  • Meenakshi
    5.0 out of 5 stars Good to read
    Reviewed in India on May 14, 2025
    Superb
    Customer image
    Meenakshi
    5.0 out of 5 stars
    Good to read

    Reviewed in India on May 14, 2025
    Superb
    Images in this review
    Customer image
  • paotinucci
    5.0 out of 5 stars Transformative
    Reviewed in the Netherlands on April 21, 2025
    The way that Ben shares Dan’s perspective on team work, collaboration and expansion has created a deep groove in my brain and the way I will see team work forever.
    It has also given me a new way of thinking about my purpose and has deepened my believe in myself as a creator.

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