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The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results Hardcover – April 1, 2013
Purchase options and add-ons
What's your ONE thing?
People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.
By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.
YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress.
AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.
NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you'll learn to:
- cut through the clutter
- achieve better results in less time
- build momentum toward your goal
- dial down the stress
- overcome that overwhelmed feeling
- revive your energy
- stay on track
- master what matters to you
The book has:
- Made on more than 575 appearances on national bestseller lists
- Been #1 Wall Street Journal bestseller, New York Times bestseller, and USA Today bestseller
- Been translated into 40 languages
- Won 12 book awards
- Voted Top 100 Business Book of All Time on Goodreads
The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?
- Print length240 pages
- LanguageEnglish
- PublisherBard Press
- Publication dateApril 1, 2013
- Dimensions6.03 x 0.8 x 8.54 inches
- ISBN-109781885167774
- ISBN-13978-1885167774
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
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From the Publisher


Editorial Reviews
Review
“Encouraging bones of advice worth gnawing on, but absent substantial meat to sink your teeth into.” ― Kirkus Reviews
“It kind of hit home for me […] that when you wake up in the morning, you put your focus on this one thing of what you want to accomplish during the day, which seems like a no-brainer.” ― Maria Sharapova, World #1 Womens Tennis Association
“The ONE Thing by Gary Keller and Jay Papasan is an easy to read but profound book that helped me to focus on keeping the main thing the main thing in all areas of my life.” ― Brandon Turner, Author and Podcast Co-Host
About the Author
Gary Keller is executive chairman of both kwx, a holding company that represents the collection of all Keller Williams affiliates and subsidiaries, and of Keller Williams Realty, Inc. Several of his books have been bestsellers, and held positions on the New York Times and Wall Street Journal lists. Collectively his titles have sold more than 5.4 million copies worldwide.
Before Jay Papasan co-authored the bestselling Millionaire Real Estate series with Gary Keller, he worked as an editor at Harper Collins Publishers. There he worked on such best-selling books as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm. Jay is a keynote speaker, and co-owns a successful real estate team affiliated with Keller Williams Realty with his wife Wendy in Austin, TX.
Product details
- ASIN : 1885167776
- Publisher : Bard Press
- Publication date : April 1, 2013
- Edition : First Edition
- Language : English
- Print length : 240 pages
- ISBN-10 : 9781885167774
- ISBN-13 : 978-1885167774
- Item Weight : 1.08 pounds
- Dimensions : 6.03 x 0.8 x 8.54 inches
- Best Sellers Rank: #1,444 in Books (See Top 100 in Books)
- #7 in Time Management (Books)
- #27 in Success Self-Help
- #76 in Personal Transformation Self-Help
- Customer Reviews:
Videos
About the authors
Gary Keller is executive chairman of both kwx, a holding company that represents the collection of all Keller Williams affiliates and subsidiaries, and of Keller Williams Realty. Several of his books have been bestsellers and held positions on the New York Times and Wall Street Journal lists. Collectively, his titles have sold more than 5.4 million copies worldwide.
Jay Papasan [Pap-uh-zan] is a bestselling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world’s largest real estate company. He is also Vice President of KellerINK and Co-Owner, alongside his wife Wendy, of Papasan Properties Group with Keller Williams Realty in Austin, Texas.
Jay was born and raised in Memphis, TN. After attending the University of Memphis, he spent several years working in Paris. He later graduated from New York University’s graduate writing program and began his publishing career at HarperCollins Publishers. There, he helped piece together bestselling books such as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm.
After moving to Austin, Jay joined Keller Williams Realty International, and in 2003 he co-authored The Millionaire Real Estate Agent, a million-copy bestseller, alongside Gary Keller and Dave Jenks.
His most recent work with Gary Keller on The ONE Thing has sold nearly 2.5 million copies worldwide and garnered more than 500 appearances on national bestseller lists, including #1 on The Wall Street Journal’s hardcover business list. It has been translated into 41 different languages.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book well-written and powerful in its approach to prioritizing life, with one noting it can be read repeatedly for life enhancement. The book helps identify daily distractions and teaches effective prioritization, making productivity more tangible and achievable by doing less the correct way. They appreciate its complex simplicity, practical tactics, and actionable advice, while also debunking the myth of multitasking. The pacing receives mixed reactions, with some finding it engaging while others find it repetitive.
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Customers find the book well written and enjoyable to read, with one customer noting it can be read repeatedly to enhance life.
"...a large library of books over the years is because books are a great go-to resource...." Read more
"...Clear, practical, and actionable, this book is a must-read for entrepreneurs, goal-setters, and high achievers...." Read more
"...I enjoyed reading the book and strongly agree with most of what the author proposes. You can use the framework “as-is” or adapt it to suit your needs" Read more
"Great book. I read it as part of 75 hard. Super motivational. I’m using the time blocking idea...." Read more
Customers find the book powerful and insightful, appreciating how it helps prioritize life and focus on what matters most.
"...just read a powerful book, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller with Jay Papasan...." Read more
"...this book is a must-read for entrepreneurs, goal-setters, and high achievers. If you want to achieve more by doing less, The One Thing is the key." Read more
"...This is the useful part - and it is actually very useful. So I changed my rating...." Read more
"...Growth-minded students, as she calls them, employ better learning strategies, experience less helplessness, exhibit more positive effort, and..." Read more
Customers appreciate the book's focus on identifying and eliminating daily distractions, helping them prioritize effectively and hyper-focus on their most important tasks.
"...The book debunks multitasking myths and teaches you to prioritize effectively using the focusing question: “What’s the one thing I can do such that..." Read more
"...you have found one. Gary emphasises on Living with Purpose, by Priorities and for productivities. Hence what is your One thing?..." Read more
"...They provide practical strategies for overcoming distractions, building productive habits, and maintaining focus...." Read more
"...it is well researched and well written and makes a unique contribution to a crowded field...." Read more
Customers find the book helps them become more efficient and achieve more by doing less the correct way.
"...I’ve just read a powerful book, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller with Jay Papasan...." Read more
"The One Thing is a game-changer for anyone seeking focus, productivity, and success...." Read more
"...better learning strategies, experience less helplessness, exhibit more positive effort, and achieve more in the classroom than their fixed-minded..." Read more
"...Gary emphasises on Living with Purpose, by Priorities and for productivities. Hence what is your One thing? Yeah to you reading this comment?..." Read more
Customers appreciate the book's complex simplicity, finding it easy to understand and incorporate into their daily lives, with helpful organization techniques and practical examples that can be applied immediately.
"...of writing, I love the way of bringing across concept and principles with figures...." Read more
"...Reading this very accessible book will ensure the message is internalized. And you will be very pleased you did...." Read more
"...from big picture to small detail it feels easy to remember and to adopt straight away. For me, it's very reminiscent of the Toyota way of asking Why?..." Read more
"...The book’s clear, concise writing and actionable steps make it an accessible and valuable read for anyone looking to boost their productivity and..." Read more
Customers find the book's content actionable, with practical exercises and steps to get things moving.
"...Clear, practical, and actionable, this book is a must-read for entrepreneurs, goal-setters, and high achievers...." Read more
"...Packed with so many practical tactics, I now have a number of ways to identify my priority, protect it from being pushed out by everything else, and..." Read more
"...The book’s clear, concise writing and actionable steps make it an accessible and valuable read for anyone looking to boost their productivity and..." Read more
"...this book, I am developing the habit of thinking and acting in order of priority...." Read more
Customers appreciate the book's perspective on multitasking, with several noting that it debunks the myth of being able to effectively handle multiple tasks simultaneously.
"...The book debunks multitasking myths and teaches you to prioritize effectively using the focusing question: “What’s the one thing I can do such that..." Read more
"...The highlight off this book is that I have been delivered from multitasking and focusing on my “One Thing”, which I was able to experience the..." Read more
"...They talk about focusing on one thing at a time and avoid multitasking, which is detrimental to accomplishing anything, and it doesn't help your..." Read more
"...The part of myths of Multitasking and a balanced life are phenomenal. Of course, Focusing Question is great...." Read more
Customers have mixed opinions about the pacing of the book, with some finding it engaging and fun to read, while others find it repetitive and not amazing.
"...It covers a lot of really basic things, and gets a little repetitive sometimes. For example: X was famous. X's story is blah blah blah...." Read more
"...on focus, several of which the authors quote, but this is the most compelling and practical discussion of the topic that I have seen...." Read more
"...Upon a closer examination, the book is sorely disappointing. The author tries to fit everything in the context of "The One Thing"...." Read more
"...I also like his focus on free time and family...." Read more
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- Reviewed in the United States on May 18, 2025The ONE Thing is a transformative book. I’m a multi-hyphenate Creative living with ADHD, so do a lot of things, but I don’t make a living from any of those things. I have never once in my life had writer’s block… I get the opposite of writer’s block… too many irons in the fire, too many projects going simultaneously, never having an idea what ideas or projects are worth my time, at which are just half baked ideas which will never be more than half baked ideas. But, like the old KFC commercials used to say, “We do ONE THING… we do chicken right.”
Gary’s Focusing Question is the Key.
Buy this book.
- Reviewed in the United States on May 2, 2025Great book. I read it as part of 75 hard. Super motivational. I’m using the time blocking idea. I love how he keeps stacking one thing on top of one thing on top of one thing. There are multiple one things going on at the same time. Prioritizing your health and your family while you are doing. Your one thing is another one thing. One of my favorite sentences in the book is when you say yes to one thing you’re saying no to everything else. So true.
- Reviewed in the United States on June 19, 2017This book by Gary Keller was a number 1, Wall Street Journal bestseller. The author’s credibility derives from his being the founder of Keller Williams Realty International, which is the largest real estate company in the world, by agent count.
The book opens with a dialogue between Curly and Mitch from the comedy/drama, “City Slickers”.
Curly: Do you know what the secret of life is?
Mitch: No. What?
Curly: This. [He holds up one finger.]
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and everything else don’t mean sh*t.
Mitch: That’s great, but what’s the “one thing”?
Curly: That’s what you’ve got to figure out.
The route to extraordinary success, according to Keller, is the discovery of what your ‘One Thing’ is.
As children, we were required to do things when the time came: breakfast time, time to go to school, time to do homework, bath time, and bedtime. As we got older, we were given the discretion to choose when to do things, but not whether – homework before bed. But as adults, everything becomes a choices, and it is these choices that define our lives. This book addresses the question of how to make good choices.
Without a clear formula for making decisions, everything feels urgent and important. The ‘One Thing’ is such a formula.
Keller describes the search for the ‘One Thing’ tightly: “What’s the One Thing you can do this week (day/month or year) such that by doing it, everything else would be easier or unnecessary?” He reports that where he has had huge success, it was always a function of narrowing his concentration down to one thing - and the converse was true too.
Your to-do list probably contains many entries and possibly a few rated ‘A’. What this indicates is that you could be focusing attention on all your ‘A’s today, as opposed to the ‘One Thing’ that will help you achieve your major ‘One Thing’ in your business or private life. To-do lists commonly lack the focus on the ‘One Thing’ - success. “In fact,” notes Keller, “most to-do lists are actually just survival lists.” Survival lists are long, success lists are short.
Keller uses this principle to explain why some people seem to get ahead where others don’t. Why, with the same number of hours available, do some succeed and others don’t? The successful identified the ‘One Thing’ that they really wanted to achieve, and applied the ‘One Thing’ principle to it, daily. This is not limited to work, but to one’s health – (What is the one thing I should do to increase my fitness?), marriage, income, and so on.
This is the realization that not everything matters equally and that focusing on many things precludes giving your ‘One Thing’ the time and effort it deserves.
To grasp the full intent of the criteria for a true ‘One Thing’, focus needs to be on the second half of the formula: “What’s the ONE Thing you can do this week such that by doing it everything else would be easier or unnecessary?”
To illustrate the power of this insight, Keller cites the ‘domino effect’. This effect is the repercus sions of an act on every associated entity, like a row of standing dominos that falls when just the first one is pushed over. In an article in the prestigious American Journal of Physics in 1983, Lorne Whitehead described how a single domino can bring down another domino that is actually 50 percent larger.
Getting extraordinary results is all about creating a domino effect in your life through the ‘One Thing’ principle.
The ‘One Thing’ bears a striking resemblance to the over-used Pareto Principle, or the ‘80-20’rule, and differs only in that Kelly takes it to the extreme. His call it to take the 20% of your activities which will give you 80% of your benefit, and identify the ‘One Thing’ from that - the vital few of the vital few, until you get to the essential One Thing. All efforts are not equal, some will produce significantly more.
To be able to say “yes” to the ‘One Thing’ requires saying no to all else. “Whether you say ‘later’ or ‘never’, the point is to say, ‘not now’ to anything else you could do until your most important work is done,” Keller advises.
The suggestion that human beings can multitask is nonsense. Professor Clifford Nass of Stanford University, conducted enough experiments to conclude that “multitaskers were just lousy at everything.” The term was developed to describe computers not people, and the computers only processed only one piece of code at a time, just fast enough to appear as multitasking.
Once the ‘One Thing’ of your work or current concern is identified, you won’t have to become a extremely disciplined human being to achieve. We already, naturally, have more discipline than we need: we simply need to direct and manage it a little better. “When you see people who look like disciplined people, what you’re really seeing is people who’ve trained a handful of habits into their lives,” Keller observes.
Success is about doing the right thing, not about doing everything right.
Before retiring, Michael Phelps had won 22 medals, making him the most-decorated Olympian in any sport. His coach since age 11, Bob Bowman, talked of his ability to focus as his greatest attribute, despite the fact that others said he would “never be able to focus on anything”. It would be fair to say that Phelps channelled all of his energy into one discipline, the One Thing, that developed into one habit—swimming daily.
The results from developing the right habit are inevitable, they produce both the success you are searching for which greatly simplifies your life.
“It’s not that we have too little time to do all the things we need to do,” Keller notes, “it’s that we feel the need to do too many things in the time we have.”
The ‘One Thing’ is hardly a new notion, anyone who ever attended the 30-minute motivational speech at the company conference, has heard it. But hearing the message is quite different from internalizing it. Reading this very accessible book will ensure the message is internalized.
And you will be very pleased you did.
Readability Light -+--- Serious
Insights High -+--- Low
Practical High ---+- Low
*Ian Mann of Gateways consults internationally on leadership and strategy, and is the author of the recently released ‘Executive Update.
- Reviewed in the United States on April 18, 2025Was not expecting this book to be as great as it was. I picked it up on a recommendation and have since read it twice. Easily digestible and not full of a lot of fluff. It is the same Keller of Keller Williams which I had no idea going into it, and honestly had I know, I would not have picked it up. But this is such great advice that is not specific to real estate. So far the best book I've read this year. Cannot recommend enough.
- Reviewed in the United States on May 1, 2016Never done this before! Right there—on page 117—was a stunner-of-a-statement that went immediately from the book to my brain, to my laptop, to my printer, and now it’s big and bold on my office door:
"Until my ONE Thing is done—everything everything else is a distraction."
I’ve just read a powerful book, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller with Jay Papasan. This bestseller will certainly be on my Top-10 book list for 2016, and is already a contender for my 2016 book-of-the-year.
But first—an apology. The ONE Thing waited patiently on my overflowing “books-to-read” shelves for three years. Then recently, it popped back onto The Wall Street Journal business bestsellers list. (OK. OK. I’ll read it!) But I apologize because you (and I) could have been much more productive over these last three years. So sorry—but better late than never.
Gary Keller, chairman of the board and cofounder of Keller Williams Realty, Inc., the largest real estate company in the U.S., has seen his share of failures and successes—and that’s how he discovered The ONE Thing.
He writes, “Where I’d had huge success, I had narrowed my concentration to one thing, and where my success varied, my focus had too.” Here’s Keller’s big idea:
"What's the ONE Thing you can do this week such that by doing it everything else would be easier or unnecessary?"
Read his chapter titles and you’re hooked. The first section highlights six lies that mislead and derail us:
• Lie #1: Everything Matters Equally
• Lie #2: Multitasking
• Lie #3: A Disciplined Life
• Lie #4: Willpower Is Always on Will-Call
• Lie #5: A Balanced Life
• Lie #6: Big Is Bad
The second section addresses the focusing question, the success habit (66 days), and the path to great answers. The final section motivates with unusual clarity on the four thieves of productivity:
• Thief #1: Inability to Say “No”
• Thief #2: Fear of Chaos
• Thief #3: Poor Health Habits
• Thief #4: Environment Doesn’t Support Your Goals
Well…I promised you 10 tweetable quotations. (I know—somewhat ironic that I have over 20 quotations in a book review about The ONE Thing.) On a short plane ride, I winnowed hundreds of PowerPoint-worthy insights down to just 35—just before I landed. I’ve given you three already—and here are 20 more (but who’s counting?). Tweet your 10 favorite!
On rabbits, to-do lists, and irrelevancy:
• "If you chase two rabbits, you will not catch either one." (Russian proverb)
• "Instead of a to-do list, you need a success list—a list that is purposefully created around extraordinary results."
• "...it turns out that high multitaskers are suckers for irrelevancy."
On a “balanced life” and productivity:
• "A 'balanced life' is a myth—a misleading concept most accept as a worthy and attainable goal without ever stopping to truly consider it."
• "'Don't put all your eggs in one basket is all wrong.' I tell you ‘put all your eggs in one basket, and then watch that basket.'" (Dale Carnegie)
• "Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil. ... It's more about priorities, planning, and fiercely protecting your time." (Margarita Tartakovsky)
On goal-setting, accountability, and coaching:
• "Accountable people receive results only others dream of."
• "When Arthur Guinness set up his first brewery, he signed a 9,000-year lease."
• "Earlier I discussed Dr. Gail Matthew's research that individuals with written goals were 39.5 percent more likely to succeed. But there's more to the story. Individuals who wrote their goals and sent progress reports to friends were 76.7 percent more likely to achieve them."
• “Ericsson’s research on expert performance confirms the same relationship between elite performance and coaching. He observed that ‘the single most important difference between these amateurs and the three groups of elite performers is that the future elite performers seek out teachers and coaches and engage in supervised training, whereas the amateurs rarely engage in similar types of practice.’”
On saying no:
• “Someone once told me that one ‘yes’ must be defended over time by 1,000 no’s.”
• In the two years after Steve Jobs returned to Apple in 1997, “he took the company from 350 products to ten. That’s 340 no’s, not counting anything else proposed during that period.”
On time-blocking and buckets to focus on The ONE Thing:
• "Build a bunker. Turn off your phone, shut down your email, and exit your Internet browser. Your most important work deserves 100 percent of your attention."
• "My recommendation is to block four hours a day. This isn't a typo. I repeat: four hours a day. Honestly, that’s the minimum. If you can do more, then do it."
• "If your time-blocking were on trial, would your calendar contain enough evidence to convict you?"
• "The people who achieve extraordinary results don't achieve them by working more hours. They achieve them by getting more done in the hours they work."
• "Paul Graham's 2009 essay, 'Maker's Schedule, Manager's Schedule,' underscores the need for large time blocks."
• "Graham divides all work into two buckets: maker (do or create) and manager (oversee or direct)."
•"To experience extraordinary results, be a maker in the morning and a manager in the afternoon. Your goal is 'ONE and done.’ But if you don't block each day to do your ONE Thing, your ONE Thing won't become a done thing."
On books:
"One of the reasons I've amassed a large library of books over the years is because books are a great go-to resource. Short of having a conversation with someone who has accomplished what you hope to achieve, in my experience books and published works offer the most in terms of documented research and role models for success."
Warning!
Keller: “After my wife, Mary, read this book, I asked her to do something. She turned to me and you know what she said? ‘Gary, that’s not my ONE Thing right now!’ We laughed, high-fived, and I got to do it myself!”
Ready, set, TWEET!
Top reviews from other countries
- VMReviewed in the United Arab Emirates on June 9, 2024
5.0 out of 5 stars 5 star
I didnt read this yet, but I have to give 5 star for physical quality, packaging and no damage.
-
Alberto regisReviewed in Italy on April 25, 2021
5.0 out of 5 stars Fantastico
Cercando ispirazioni per portare un maggiore senso pragmatico alla mia vita, ho trovato questo libro. Semplice, chiaro, efficace. Non vedo l'ora di iniziare a metterlo in pratica!
- O. NicolaiReviewed in Singapore on October 25, 2024
3.0 out of 5 stars Delivered item not a new article as per purchase
I received the book yesterday and it’s definitely not a new item; the covered is damaged and dirty all over the entire covered of the book.
That’s very disappointed because I paid for a new article, obviously I received an item which has been used and is not new.
The content of the book is great, therefore I give only 3 stars because of the condition of the item, not because of the book itself.
O. NicolaiDelivered item not a new article as per purchase
Reviewed in Singapore on October 25, 2024
That’s very disappointed because I paid for a new article, obviously I received an item which has been used and is not new.
The content of the book is great, therefore I give only 3 stars because of the condition of the item, not because of the book itself.
Images in this review
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Paulo CastroReviewed in Brazil on May 20, 2018
5.0 out of 5 stars I suggest you to read this book if you're living a stressfull life and it seems that it is always far from your life goal
I was with many simultaneous goals and now I understand that I should take small steps toward my life goal. I appreciated the ideas contained in this book and during the reading I applied and I am already seeing results. I'm happier and focused and I've given up the stress that having so many goals at the same time cause. I intend to read this book again. I suggest you to read this book If you are living a stressfull life! I Hope you enjoy It like me.
- Brian KerrReviewed in Canada on April 7, 2025
5.0 out of 5 stars Life-Changing
This book and Keller's approach to personal productivity is life-changing. While some may find the process too much work perhaps, the actions a person takes under Keller's direction define the degree of their success. It is not a 'one-size-fits-all' process. Each person who uses it is encouraged to find their own way to personal productivity leading to achieving their own life goals.