Scaling UP! H2O

67 Transcript

The following transcript is provided by YouTube. Mistakes are present. To hear the podcast episode, click HERE.

0:08.0

0:12.4

Welcome to Scaling UP! the podcast for
water treaters by water treaters where

0:12.4

0:16.9

we’re Scaling UP! on knowledge so we
don’t Scaling UP! our systems everybody

0:16.9

0:24.4

Trace Blackmore here and happy 2019 can
you believe it a brand new year is here

0:24.4

0:31.7

and we now need to know what we are
going to do to make ourselves better

0:31.7

0:36.3

this year than we were last year what
are we going to do to make the water

0:36.3

0:43.5

treatment industry better this year than
it was last year so on today’s episode

0:43.5

0:50.0

I’m going to share with you a bunch of
industry related organizations that if

0:50.0

0:56.5

you either join or attend their trade
shows these organizations might give you

0:56.5

1:03.5

a leg up on where you were last year so
I want you to think about how did last

1:03.5

1:10.0

year ago and I shared on the last
episode a Year in Review for me and I

1:10.0

1:17.2

always like to review how last year went
before I start setting goals for the

1:17.2

1:22.4

current year so take a moment and
acknowledge all of the accomplishments

1:22.4

1:29.0

that you have done and what you learned
from those and then apply that to what

1:29.0

1:34.6

you’re going to do this year now I don’t
know how many of you have a personal

1:34.6

1:38.4

mission statement I don’t know if I’ve
ever shared mine with you over

1:38.4

1:42.3

Scaling UP! but I’ll go ahead and do that
I will share my personal mission

1:42.3

1:47.2

statement with the Scaling UP! Nation it
is very simple it’s simply to end each

1:47.2

1:51.9

day knowing that it was better than the
last I want to know that I’m

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1:58.5

continuously learning and I’m using what
I am learning to make tomorrow better I

1:58.5

2:04.7

don’t always succeed but I’m always
looking for ways to do that so that’s

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2:12.5

what we’re doing this year how can we
make 2019 better than 2018 so let’s

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2:16.6

actually go through the calendar and I’m
going to share

2:16.6

2:21.0

some organizations with you that maybe
you’ve heard of maybe some you haven’t

2:21.0

2:26.1

heard of but here’s the thing you now
know about them so if you want to attend

2:26.1

2:30.3

the tradeshow that’s great you can do
that at the very least you can go on

2:30.3

2:34.5

their website you can find out more
about these organizations maybe

2:34.5

2:39.0

subscribe to their newsletter they have
publications like magazines they have

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2:43.9

committees that you can join there’s a
whole host of items that you can get

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2:49.2

from these organizations to make you
better in the water treatment industry

2:49.2

2:55.2

so let’s go ahead and get started so in
January we have the ASHRAE conference

2:55.2

2:59.4

ASHRAE stands for the American Society
of heating refrigeration and air

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3:04.8

conditioning engineers and their
conference is January 14th through 16th

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3:10.6

in Atlanta Georgia now a lot of us have
heard of ASHRAE because they are the

3:10.6

3:14.9

first ones to come out with a legionella
standard I’m sure there’s going to be a

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3:19.7

lot of information about Legionella at
that conference so maybe that’s one that

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3:25.7

you want to check out another one is the
ABM a conference that’s the American

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3:32.2

boiler Manufacturers Association that is
in January 18th through the 21st and

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3:38.2

that is in Palm Beach Gardens Florida
that takes us to February in February we

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3:44.2

have the CTI conference CTI stands for
the cooling technology institute and

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3:47.9

their conference is going to be February
10th through 12th and New Orleans

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3:52.5

Louisiana and then the association of
water technologies you know I probably

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3:58.0

speak about the AWT more than any other
organization here on Scaling UP! H2O they

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4:05.6

are having their first meeting ever for
business owners on February 21st through

4:05.6

4:12.2

22nd in New Orleans Louisiana so if you
are a water-treatment business owner and

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4:16.3

you want to take advantage of getting
together with other business owners

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4:21.9

they’ve got a great agenda put together
so you can get together with other

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4:26.3

business owners and hopefully when you
get back and make your business better

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4:30.3

so you might want to check that out also
with the association of water technology

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4:35.2

we have the technical training coming up
for those of you out there that are

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4:39.9

studying for your certified water
technologist that’s a great thing to go

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4:43.7

ahead and bone up on some knowledge you
can take the technical training for

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4:50.0

those of you that already have your CWT
designation it is a great resource for

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4:57.0

you to pick up 15 continuing education
units so I am just amazed at how many

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5:03.7

people still don’t know that they can
get 15 continuing education units by

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5:09.8

going to a WTS technical training
conference it is one of the best things

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5:13.4

out there for water treatment in the
industrial water treatment industry that

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5:19.6

I am in and then hopefully you can find
another organization that has a like

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5:24.9

certification if you are not in the same
type of water industry that I met so now

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5:28.9

for those of you that are new in the
water treatment industry there is a

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5:34.7

fundamentals and applications class that
I’m privileged to teach with Mark Lewis

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5:40.8

and a couple of other guys and that is
by far one of the best ways to learn the

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5:46.8

foundations of what it means and what
you have to do in the water treatment

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5:52.1

industry so that brings us to March and
a March we have the N.A.C.E conference N.A.C.E

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5:56.2

stands for the National Association of
corrosion engineers and their conference

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6:01.0

is going to be March 24th through 28th
and that’s going to be in Nashville

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6:07.8

Tennessee and then the AWT is repeating
the technical training seminars both the

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6:13.6

fundamentals and applications as well as
the technical training and they are also

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6:18.0

doing wastewater this year so they’re
doing those at both segments so if you

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6:23.6

have not attended the wastewater
training by far one of the best in the

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6:30.0

industry later this year you’re gonna
hear a awesome explanation of what to do

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6:36.1

when you’re trying to learn about a
wastewater location from Kevin cope he

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6:39.9

is amazing he is one of the several
trainers that we have at the association

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6:43.4

of water technology so again that’s
going to be

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6:49.3

March 27th through the 30th in Annapolis
Maryland then that brings us to April

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6:53.4

we’re getting through the calendar
pretty quickly so the if MA conference

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6:57.5

which stands for the International
Facilities Management Association they

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7:00.9

would have their conference April 8th
through 10th and that’s going to be in

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7:07.2

my hometown of Atlanta Georgia and then
the water quality Association is having

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7:13.4

their conference on April 23rd through
25th in Las Vegas Nevada

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7:20.1

that brings us to June in June we have
the aqua tech China conference now these

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7:24.0

folks asked me to attend their
conference to speak last year

7:24.0

7:29.7

unfortunately I had another AWT event
already scheduled and I was not able to

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7:34.6

make it but I did learn a lot about
their organization their conference it’s

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7:38.4

a really good one if you are
international so that’s Aquatech China

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7:44.1

June third through fifth in Shanghai
China and then we have the American

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7:49.7

Water Works Association’s convention
that’s June 9th through 12 in Denver

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7:53.9

Colorado also in June we have the
International Water Association

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7:59.4

conference and that’s going to be in
Edinburgh Scotland so if you’re over in

7:59.4

8:04.5

the UK that’s a great one for you to
attend the building owners and managers

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8:10.4

association international conference is
June 22nd through 25th that’s going to

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8:15.8

be in Salt Lake City Utah and then in
September that is the association of

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8:20.2

Water Technologies annual convention and
Expo that’s going to be September 11th

8:20.2

8:25.6

through 14th in Palm Springs California
I’m going to attend several of these I

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8:30.7

think but this is one that I definitely
know that I am going to attend I will be

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8:35.1

at the association of Water Technologies
convention and this is where I meet so

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8:40.1

many of my listeners and of course you
get to meet them too because a lot of

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8:45.6

times I will record people that I meet
at the AWT so I look forward to that and

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8:51.9

I hope to see you there that brings us
to November and in November we have the

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8:56.7

International water conference that’s
going to be November 10th through 14th

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9:00.4

and
lando Florida and then on November 20th

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9:05.4

through 22nd the United States Green
Building Council is doing green build

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9:11.8

this is the largest green building
convention there is in the world

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9:16.0

Greenville is going to be in Atlanta
Georgia this year so if you’re in

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9:23.0

Atlanta Georgia November 20th through
22nd I highly recommend you go to green

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9:28.1

build so many cool things that they have
there and they’re always releasing

9:28.1

9:33.0

something new each and every year as I
said at the top of the show each one of

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9:37.6

these organizations have their own
publications they have newsletters they

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9:43.0

have committees they have things that
you can do within them that will allow

9:43.0

9:48.9

you to start learning more about the
water treatment industry it will also

9:48.9

9:54.8

allow you to meet other people in the
water treatment industry so if you don’t

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9:58.7

have a mentor yet and maybe you can
start going to some of these conferences

9:58.7

10:02.9

maybe even you start reaching out to
some of the people that are members of

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10:09.6

these organizations in your community
and you can start to meet perhaps your

10:09.6

10:14.9

future mentor or maybe somebody that you
can mentor I also mentioned how

10:14.9

10:21.9

important certification is several times
on shows last year each one of these

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10:28.3

organizations have certifications that
you can aspire to get you know how

10:28.3

10:33.1

important I think the certified water
technologist is for people in my type

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10:39.4

industry so these other organizations
have one that may suit you better so I

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10:46.6

ask that you look into some of these
organizations and see which one fits you

10:46.6

10:50.9

best of course it’s the new year
everybody’s thinking about new year’s

10:50.9

10:56.8

resolutions and I hate the term new
year’s resolutions resolutions is an old

10:56.8

11:00.4

latin word that translates into
forgotten into weeks

11:00.4

11:04.8

I don’t like resolutions what I like our
goals and we’re going to talk about

11:04.8

11:09.4

goal-setting so what are your goals
going to be in 2009

11:09.4

11:16.8

and how can you use a tool that I use on
a regular basis to make sure that you’re

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11:21.8

accomplishing your goals simply put and
I’m sure you’ve heard this before a goal

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11:27.6

without a plan is simply a dream and a
dream when you wake up simply evaporates

11:27.6

11:34.3

and eventually you forget about it so
don’t forget about your dreams plan them

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11:39.6

and we will execute those goals so this
is how I like to do this I always like

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11:46.3

to celebrate the end of the year with
all of the accomplishments that I had in

11:46.3

11:53.1

the previous year and I shared that with
you on the last episode so again take

11:53.1

11:58.9

some time out and relish the
accomplishments that you had the

11:58.9

12:03.7

previous year now once you’re done
celebrating those think about what you

12:03.7

12:10.7

learned by accomplishing those goals if
you were to do those over again what

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12:16.5

would you do different what did life
teach you that would make it easier if

12:16.5

12:23.0

you had a second chance to accomplish
those goals right those items down

12:23.0

12:27.7

because those are lessons that you
learned that are going to be utilized

12:27.7

12:34.4

when you make your goals for this year
now as far as goals go how many do you

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12:40.6

have and I really feel that people
overload themselves when it comes to

12:40.6

12:45.1

goals for a certain time period so what
are my goals for 2019 or the first

12:45.1

12:51.9

quarter or each quarter I don’t like to
over and ate myself with too many goals

12:51.9

12:56.0

because if there’s too many there’s no
way I can work on all of them so folks

12:56.0

13:01.7

if you’re not good at this choose one
and make sure that it is executed

13:01.7

13:06.5

superbly maybe it’s a larger goal that
it’s going to take you an entire year to

13:06.5

13:11.6

do maybe it’s a goal that’s just going
to take you a quarter ninety days to do

13:11.6

13:15.2

and then maybe you have for those
throughout the year or maybe those build

13:15.2

13:19.8

onto each other to accomplish your
ultimate goal whatever it is it needs to

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13:25.5

be personal to you and it needs
to help you with what you are trying to

13:25.5

13:32.9

achieve and then I’m going to share a
tool that I use called smart and smart

13:32.9

13:38.7

stands for specific measurable
achievable relevant and time-bound

13:38.7

13:44.6

so let’s look at each one of those so
now I have this goal how can i smart it

13:44.6

13:50.1

the first step is to specifically state
what you are going to accomplish now

13:50.1

13:56.8

here’s the thing you need to capture
what you are trying to achieve in words

13:56.8

14:03.9

so when you look at what that says it
inspires you to the end of the entire

14:03.9

14:10.7

process so a specific goal is distinct
and it’s defined you’re going to think

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14:15.7

about things who is involved what do I
want to accomplish where will it be done

14:15.7

14:20.1

why am I doing this what are the reasons
for it what’s the purpose that I’m doing

14:20.1

14:26.2

that and what are the constraints that I
have what requirements do I have all the

14:26.2

14:29.4

various things you’re going to look at
this you’re going to step back and

14:29.4

14:35.5

you’re going to visualize what this
looks like when it’s all said and done

14:35.5

14:41.7

and you’re going to create a specific
statement based on that the next item in

14:41.7

14:47.7

smart is measurable so how are you going
to demonstrate and evaluate that the

14:47.7

14:52.8

goal is being done so what are the
metrics that you’re going to attach to

14:52.8

14:59.7

this what are the specific tasks in time
that you need to do in order for you to

14:59.7

15:03.6

accomplish that goal
these are all the measurables that you

15:03.6

15:08.3

know that you are accomplishing that
goal for example if you are taking the

15:08.3

15:15.5

CWT the specific might be that I will
have my certified water technologist

15:15.5

15:22.3

designation by September 29th and now
I’m gonna work backwards and I’m gonna

15:22.3

15:29.9

think okay what do I need to do in order
to get that certificate by that time and

15:29.9

15:33.6

I might look at some of the technical
trainings that we just talked about and

15:33.6

15:36.5

I want to make sure that I go to at
least one of those

15:36.5

15:40.8

technical trainings but before I do I’m
going to look at the PowerPoint slides

15:40.8

15:45.9

that are available before you go to
those classes and I’m going to make sure

15:45.9

15:50.9

that all of the items that are being
discussed I’m already familiar with them

15:50.9

15:55.6

I want to talk with somebody who’s
mentoring me through this process and

15:55.6

16:00.8

I’m gonna ask them questions about what
they did to get their CWT I’m gonna do

16:00.8

16:05.9

all of these things and I’m going to
know what I need to do first before I

16:05.9

16:10.8

start the next item and I’m going to
assign dates to those and then I’m gonna

16:10.8

16:16.8

know whether I’m on track or off track
with each one of those tasks that I need

16:16.8

16:22.3

to do now if I’m on track great if I’m
off track it’s not the end of the world

16:22.3

16:28.5

I just need to readjust what I’m doing
so I can get back on track a lot of

16:28.5

16:33.4

people don’t do that step and they get
off track and they never come back so

16:33.4

16:37.9

don’t be upset if you are off track it’s
actually a good thing if you are

16:37.9

16:42.9

constantly looking at what your goals
are and when you need to accomplish them

16:42.9

16:48.1

by and you realize that you were too
lofty in your goals or you didn’t

16:48.1

16:53.1

account for a life change that you had
well life is teaching you how to better

16:53.1

16:58.9

go after that goal with all the things
that you are now experiencing so use

16:58.9

17:05.1

that redo your goals redo your timeline
and you can very easily be back on track

17:05.1

17:09.9

so we can hit that deadline that we said
in September the next thing is

17:09.9

17:16.9

achievable is this something that I can
really achieve now let’s say I have 15

17:16.9

17:21.8

different life things that are going on
that are really taking every bit of

17:21.8

17:27.4

spare time away from me and I still want
to do that goal I need to evaluate each

17:27.4

17:29.8

and every one of those things that are
pulling me away

17:29.8

17:36.7

from tackling this goal and make sure
that it really is achievable now

17:36.7

17:41.7

achievable doesn’t mean easy either I
need to make sure that I’m stretching

17:41.7

17:47.6

and challenging myself so I should be
better because this goal has been

17:47.6

17:52.8

accomplished
is it relevant so based on my day today

17:52.8

17:59.6

as a water treaty is this going to help
my career if I do this goal and it gets

17:59.6

18:04.2

done is that going to make me better at
what I do is that going to give me an

18:04.2

18:08.6

advantage at what I do is that going to
be a stepping stone so I can do

18:08.6

18:15.1

something else how does it relate to my
overall long term plans is it relevant

18:15.1

18:21.1

and then finally time bound
so is it bound that I know that it needs

18:21.1

18:26.4

to be done in a certain amount of time
and I know what the tasks are building

18:26.4

18:31.9

up to that when those things are due but
I especially know when it is going to be

18:31.9

18:36.2

completed by and I’ll go ahead and talk
about the certified water technologist

18:36.2

18:41.9

examination again I recommend that if
that is one of your goals to get one of

18:41.9

18:46.0

the certifications that as you’re
planning and when you come up with a

18:46.0

18:49.8

date and you feel really good about what
that date is that you’re going to take

18:49.8

18:55.2

the examination right then and there a
whole year in advance maybe you are

18:55.2

18:59.6

going to register for that examination
you’re going to put money down on it and

18:59.6

19:05.2

that is going to make sure that you have
a sense of urgency and it’s going to

19:05.2

19:09.6

make sure that you stay time-bound
well I’ve been using smart in my company

19:09.6

19:14.0

and in my personal goals for years now
but this might be a new concept for you

19:14.0

19:20.4

so if you go to https://scalinguph2o.com/
forward slash smart you can download a

19:20.4

19:25.5

form that I’ve created that will walk
you through some of these items one of

19:25.5

19:29.5

the goals that I have and I know this is
no surprise to anybody out there in the

19:29.5

19:35.4

Scaling UP! Nation is I always try to
read more and I had a great year last

19:35.4

19:41.4

year as far as all the books that I read
I will tell you that having the podcast

19:41.4

19:45.9

and making sure that I’m always getting
more information so I can talk to you

19:45.9

19:50.4

find folks about what’s going on in the
industry and what’s going on in business

19:50.4

19:58.7

it does force me to read but I also am
in my car so much just like you and we

19:58.7

20:02.3

have all that windshield time that’s why
Scaling UP! I think is so popular because

20:02.3

20:05.0

we can
listen to it in our cars get a little

20:05.0

20:08.1

bit more savvy about water treatment
maybe energize us a little bit more

20:08.1

20:12.7

before we go in to talk to that customer
but in between shows what do we listen

20:12.7

20:17.4

to well folks you’ve heard me talk about
it before I love the service audible and

20:17.4

20:23.4

I use audible to read probably 70% of
all the books that I read last year the

20:23.4

20:26.7

year before that and I’ve probably been
using audible for about three years now

20:26.7

20:31.2

so if you want to try audible out I can
get you a free month in a free book by

20:31.2

20:37.0

going to https://scalinguph2o.com/audible
if you like it you can keep the service

20:37.0

20:42.2

and if you don’t you can cancel it it
won’t cost you anything but I tell you I

20:42.2

20:45.7

would not be able to read as much as I
do

20:45.7

20:52.4

without audible so go ahead and give it
a try finally my ask for everybody out

20:52.4

20:58.7

there in the Scaling UP! Nation is for
you the nation to help me the hosts make

20:58.7

21:06.9

Scaling UP! H2O what you want it to be so
what do you want Scaling UP! H2O to be in

21:06.9

21:11.5

2019 what topics do you want me to talk
about what questions do you have for me

21:11.5

21:16.8

what are some of the guest that you want
me to interview when you let me know

21:16.8

21:23.6

these items I know that my shows are
targeted right at you so please you can

21:23.6

21:29.5

go to https://scalinguph2o.com/ and let me
know what your show idea is and to

21:29.5

21:35.3

sweeten the deal I have decided to
reward those people that leave me a

21:35.3

21:39.4

voicemail now you say how do you leave a
voicemail on a webpage well you can do

21:39.4

21:43.1

it on your phone you can do it on your
computer you go to https://scalinguph2o.com/

21:43.1

21:48.6

on the right side there’s a button that
says voicemail you click on that you can

21:48.6

21:56.5

record yourself asking your question to
me if I use that on the air I will reach

21:56.5

22:01.8

out to you and I will send you a Scaling UP! t-shirt folks if you haven’t seen the

22:01.8

22:05.5

t-shirt I’ve gotten a lot of positive
feedback on it you can go to https://scalinguph2o.com/

22:05.5

22:10.1

and look at the show notes for
this page and you can see what this

22:10.1

22:15.1

t-shirt looks like there is not a water
treat or out there that would not want a

22:15.1

22:19.5

t-shirt like this so
help me give it to you by helping me

22:19.5

22:25.6

bring Scaling UP! into 2019 knowing that
we’ve got a ton of topics to talk about

22:25.6

22:31.0

and they’re the right topics because
they’re coming from you now folks my

22:31.0

22:39.5

plea to you is that you make 2019 better
than 2018 you make yourself better today

22:39.5

22:44.8

than you were yesterday and you make the
water treatment industry better because

22:44.8

22:50.3

you were part of the water treatment
industry have a great 2019 folks and

22:50.3

22:53.5

I’ll see you next week

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