Sign up today to sponsor the Scaling UP! H2O podcast. The podcast ‘made for water treaters by water treaters’ with weekly host, Trace Blackmore, CWT. The Scaling UP! H2O podcast is the best way to market directly to water treatment professionals. Be part of something that helps water treaters around the world “Scale up on knowledge so we don’t scale up our systems.”
To learn more about the host, visit our About The Host page HERE.
THE NUMBERS
Since its launch in 2017, Scaling UP! H2O has had a steady increase in subscribers every week. Scaling UP! H2O is currently the most shared content in the water treatment industry.
– The #1 rated podcast in the industrial water treatment industry
– Rated 4.8 stars (out of 5 stars) on Apple Podcasts
– Has a Global Ranking of Top 2.5% from Listen Notes, the Nielsen TV Rating for podcasts (up from 3% in 2023)
– Averages 10,000-12,000 monthly downloads
– Averaging over 4,000 visits to our website per month
– 85% of our listeners tune in weekly through Apple Podcast
– 53% of subscribers listen to episodes more than once
– 90% of our listeners are from the USA
– Found on every major podcast platform
WHY SPONSOR THE PODCAST
The Scaling UP! H2O podcast has become the most cost-effective, reliable, and effortless way for companies to market directly to water treatment professionals. By sponsoring the podcast, listeners will know that you are a company that believes in educating water professionals.
WHO IS OUR TARGET AUDIENCE
Any water treatment professional looking to become a leader in the water treatment industry. A majority of our listeners are senior level employees at their companies, company presidents, followed by account managers and company owners.
WHEN WILL MY AD BE HEARD
New Scaling UP! H2O episodes air every Friday. If your company has a new product or service that you want to promote on a specific air date, please let us know your preferred weeks to air a specific Audio Ad. We will try our best to accommodate your needs.
- Collaboration with the Scaling UP! H2O Marketing Team for script writing needs.
- Unique Audio Ad recording(s) by Trace Blackmore to be aired throughout the year.
- Your Audio Ad will be heard at the beginning or middle of the show (2 options) indefinitely.
- Audio Ads will not be removed from aired podcast episodes.
- You will not have to make additional payments (subscription payments) to keep the Audio Ad active. For your awareness, a majority of listeners listen to episodes more than once which increases the number of times your Audio Ad will be heard.
- Your Audio Ad will feature a custom weblink taking listeners directly to your company’s website.
- A Digital Button graphic reflecting your company’s logo will be hyperlinked on the sponsored episode’s Show Notes Page taking visitors directly to your company website.
- This year we had a 37% increase in traffic to our Show Notes Page over last year’s number. If we stay on this trajectory, the hope is that your company’s custom Digital Button will bring additional visitors to your company’s website.
- The Digital Button will never be removed from an existing podcast episode.
- You will not have to make additional payments (subscription payments) to keep the Digital Button active.
- For every episode sponsored, Scaling UP! H2O will create a customized social media post to be published on our LinkedIn feed to include:
- Scripted post with a Call To Action (CTA) to visit your website or call your sales team.
- Your company’s logo.
- Customized weblink (Pretty Link) taking listeners to your company’s website.
- Hashtags about your company’s products/offerings.
- If your marketing team has preferred/pre-approved text and/or hashtags we will use their shared copy in the social media ads; if you do not have the text available, our podcast producer will write the post for your company.
- Your company’s name, logo, website, and customized weblink taking listeners to your company’s website will be added to our Sponsor Page on Scaling UP! H2O’s website.
ADVERTISING POLICIES
– For your product or service to be featured on Scaling UP! H2O, the product must be approved by the Host, Trace Blackmore, CWT. Simply put, the product must be something the Host has used, will use, or can recommend the use of in the water treatment industry.
– We reserve the right to not publish the Ad on the sponsor’s requested date if we experience schedule changes or the interview guest was not a fit for your company’s brand/services/offerings.
– It is the sponsor’s responsibility to provide a high resolution logo to the podcast producer.
– If the sponsor’s name, web address, or logo changes, it is the sponsor’s responsibility to notify the podcast producer. Once notified, we will update all episodes aired with the updated information provided.
Contact corrine@blackmore-enterprises.com for advertising inquiries.