Scaling UP! H2O

Trace Blackmore brings back Jim Lauria, Vice President of Sales and Marketing at the Mazzei Injector Company, and Adam Tank, Chief Customer Officer at Transcend H2O, to the Scaling UP! H2O Podcast. This time, the hosts of the Water Online sponsored podcast Water We Talking About? will discuss how mindmapping, creative storytelling, and teamwork allowed their podcast to elevate the water industry.


The Water We Talking About? podcast started during the pandemic as a way to tell water stories in a meaningful way. Now, 30 episodes in, Jim and Adam have plenty of experience hosting a podcast about water stories, and today we are fortunate enough to hear the things they’ve learned along the way.


Water We Talking About in this episode:

– Why did Jim and Adam decide to do the podcast, and how do they feel now that they have 30 episodes under their belt?

– What benefits did they get working with Water Online and vice versa? 

– Why did they decide to join forces rather than have their own individual podcasts?

– How do Jim and Adam keep up with their engaging and cohesive banter?

– What have they learned since starting the podcast?

– What is writing to Jim and Adam, and what is their advice to those hesitant to write?

– What do they wish people in the water industry would STOP doing?

– Why should people in the water sector tell water stories?


Bottom line: Jim Lauria and Adam Tank share how they educate everyone, both those in and outside of the water industry, by telling water stories.



Happy Halloween to the Scaling UP! Nation and Upcoming Events for Water Treatment Professionals [01:00]

Thinking On Water With James [08:56]

Inspiring interview with the hosts of the Water We Talking About? podcast, Jim Lauria, Vice President of Sales and Marketing at the Mazzei Injector Company, and Adam Tank, Chief Customer Officer at Transcend H2O [09:52]
Closing thoughts on podcasts about the water industry [39:18] 


Thinking On Water With James: 

In this week’s episode, we’re thinking about resin traps. First, what is a resin trap? Why would resin need to be caught in a trap? What can cause resin to even make it to such a trap? Are resin traps only for capturing resin, or can they be installed on other water treatment equipment with other types of media? What are the various designs for resin traps? How are they cleaned? Do any of your systems have resin traps installed? Take this week to think about resin traps and the benefits they may provide. 


“In the beginning, I was very intent that if we are going to do the podcast, people are gonna learn actual tactics on how to tell water stories in a meaningful way.” – Adam Tank

“The podcast is a partnership.” – Jim Lauria

“Jim and I both appreciated the way each other presented our story.” – Adam Tank

“Talk about general trends in the water industry, and you will get more engagement.” – Jim Lauria

“If our industry could tell better stories, we could radically elevate the conversation about water globally.” – Adam Tank

Connect with Adam Tank




Newsletter: At Water’s Edge

Listen toWater We Talking About? on all major podcast streaming platforms, or on Water Online, where you can watch all 30 of Jim and Adam’s episodes!


Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE or using the dropdown menu. 

Books and videos Mentioned: 

The Ghost Map by Steven Johnson 

The Control of Nature by John McPhee

Brave Blue World (2020 film)

Halloween (Franchise)