Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and “where the next gallon comes from.” Dr. Veronika Zhiteneva, CEO and Co-founder of Waterloop Solutions frames water reuse as an …
Continue reading “459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva”
“Stay curious. And you only have one reputation. Guard it with your life.” Hiring for judgment, not just rehearsed confidence Industrial water treatment is full of decisions made with …
Continue reading “458 Hiring Olympics and High-Performance Culture with J.D. Roth”
Trace Blackmore opens 2026 with a practical reset: how to plan with urgency, sharpen the fundamentals that make troubleshooting easier, and use the tools around this podcast to keep your …
A year-end recap is more than a highlight reel—it’s a practical reset. In this New Year episode, Trace Blackmore walks through 2025 using a “12 Days of the Scaling Up …
“So one thing I never do is try to start giving remediation or advice before I truly have understood and diagnosed the problem.” Mentorship and certifications don’t replace experience—but they can accelerate …
Continue reading “455 Mentors, Mindset, and the CWT: Owning Your Water Career with Nella Fergusson “
Industrial cooling is one of the biggest levers industrial facilities can pull on water use—and it’s getting harder to ignore as data centers and other high-heat operations grow. Returning guest Dr. …
Continue reading “454 Water Recycling, Innovation, and Industry Wisdom with Dr. Kelle Zeiher”
Industrial water professionals sit at the intersection of risk, regulation, and community trust. In this episode, Dr. Annette Davison (“the water risk doctor”) joins Trace Blackmore to show how disciplined …
Continue reading “453 Water Risk, Governance, and Community Engagement with Dr. Annette Davison”
Entamoeba histolytica nearly ended Ron Blutrich’s scientific career. Instead, it pushed him to rethink how we protect people in multi-family buildings, senior facilities, and dense urban centers from invisible microbiological …
Continue reading “452 UV Innovation and Whole-Building Water Safety with Ron Blutrich”
What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation …
Continue reading “451 Building a Culture of Innovation and Customer Service with Frank Lecrone”
“The More You Know” – Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. Robin Deal, AquaPure Product Manager at Hubbard-Hall unpacks how seasoned pros can squeeze more performance—and less sludge—out …
Continue reading “450 Wastewater Advocacy and Innovation with Robin Deal”