Scaling UP! H2O

211 The One with Neuroscience Expert, Larry Olsen

Hey Scaling UP! Nation, have you ever had a goal, but you got in your own way of achieving what you set out to do? Yikes, I know I’ve done that from time to time. Wouldn’t it be nice to find a way to get out of your own head and make better decisions so your relationships and company could thrive? If you answered “Yes” to either of those questions, then you are going to love today’s guest.

Let me introduce you to  Larry Olsen, he is an international speaker, author, podcast host, and executive coach. Founder and CEO of Aperneo, a company focused on achievement acceleration. He has years of experience working with Fortune 50 companies, championship teams, and entrepreneurs on establishing their vision and sense of purpose. 

Larry is passionate about providing individuals and teams quick, actionable guidance on how to break ingrained, ineffective habits that they did not even know were holding them back, and his best-selling book, Get a Vision and Live It, is helping people learn how to change their attitudes to align with their visions. 


Bottom line: Larry knows how to bring out the best in others using neuroscience, and you can too!

Your roadside friend, as you travel from client to client. 




Why you should be an AWT member [1:00]

How podcast sponsorship works [7:45]

Introducing our Neuroscience expert and Founder and CEO of Aperneo, Larry Olsen [8:13]

How do you help new clients? [12:12]

The difference between goals, vision, and perceptions [18:16]

Circumstances, habits, attitudes, and corrections [31:02]

Listening to others’ stories [33:49] 

Growing and developing organizations [41:07]

“Get a Vision and Live It”, Larry’s book [42:06]

Lightning Round Questions [46:23]

James’ Challenge: Measure the conductivity of water entering and leaving a water softener. [51:53] 



“When you understand how your brain works, all you can say is “WOW!” -Larry Olsen

“I can help you identify your obstacles, so you can succeed.”  -Larry Olsen

“Let’s make what you’re doing even more efficient.” -Larry Olsen

“We get to choose our beliefs.”  -Larry Olsen

“The only person you should never give up on is yourself.” -Larry Olsen

“You will never regret listening to others’ stories.” -Larry Olsen

“I teach people to be motivated by value.” -Larry Olsen

“When you take care of your people, your bottom line will exceed your wildest expectations.” -Larry Olsen

“My purpose is bringing out the best in others.” -Larry Olsen


Connect with  Larry:


Phone: 602-510-3448

Facebook and YouTube: /

Instagram: @aperneo


LinkedIn: in/larry-r-olsen/ 


Links Mentioned:

AWT (Association of Water Technologies)

The Rising Tide Mastermind

Submit a Show Idea


Books Mentioned:

Get a Vision and Live It – by Larry Olsen

The 7 Habits of Highly Effective People – by Stephen Covey

Start With Why – by Simon Sinek 

Psycho-Cybernetics – by Maxwell Maltz


Water Treatment education

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