047 The One with the Guy Who Writes About Water  

047 The One with the Guy Who Writes About Water  

Episode 47: Show Notes  

I think it is safe to say that the majority of the Scaling UP! Nation! is on one or more social media platforms. I try to post news about my upcoming podcast on social media, mainly LinkedIn.

Social Media is how we stay connected in today’s world. In fact, many of you found out about the Scaling UP! podcast from LinkedIn.    

In an effort to stay sharp for the Scaling UP! Nation!, I try to read as much as I can. From books to articles, you just never know what fodder is out there that you can turn into a good episode. During my assimilation of this data, I ran across Jim Lauria on LinkedIn. Jim wrote a very intriguing article about Leonardo DaVinci and water. It was fascinating. I enjoyed not only the article but the way that in which Jim wrote it. This led me to start reading other articles written by Jim. If you are connected with me on LinkedIn, you have seen me share many of them.  

Since connecting on LinkedIn, Jim and I have shared several insights and conversations. Jim is a renaissance man when it comes to water, in his own right. On today’s episode Jim shares with us not only his passion for writing about water but also some tips about promoting yourself on LinkedIn. We even sneak in a few words on “Mind Mapping.” Do you even know what that is? I though I was the only one…  

Please enjoy my interview with Jim Lauria. 

More about Jim:  

Jim Lauria is Vice President of Sales & Marketing for Mazzei Injector, a fluid design company that manufactures mixing and contacting systems. He is a leader in the water treatment field with a proven track record of revenue growth, profit improvement and new business development. Since graduating with a Bachelor of Chemical Engineering degree from Manhattan College, Jim has traveled the world benchmarking the best water management practices. 

He lives in San Francisco with his wife Laurie Lauria, who fills his life with love, laughter, and alliteration. 

Key Points From This Episode:      

  • Michelle Farmerie’s come back and AWT news [0:03:00]    
  • What to expect at the AWT convention 2018 [0:03:30]  
  • Russell Baskin on the Legionella presentation [0:09:50]  
  • Overview on Trace and Nathan Hardy‘s presentation [0:17:23]  
  • Scaling UP! H2O on Social Media [0:22:05]  
  • How we can do it better on Social Media? [0:23:22]  
  • Benchmark practices in Water Industry [0:27:19]  
  • Why LinkedIn is the best [0:28:05]  
  • How you should present yourself on Social Media [0:30:15]  
  • Why Water is so important [0:33:00]  
  • Lessons from Leonardo Da Vinci [0:38:10]  
  • Understanding the Science of Water [0:39:45]  
  • Mind Mapping [0:43:35]  
  • Venturi Injectors [0:49:53]  
  • How we treat and value Water? [0:53:35]  
  • How to learn new things about Water [0:54:40] 
  • And a lot more! 


“How best deal with young professionals in our industry today?” @mrf5061 #awtannualconventionexpo #awtconvention #scalinguph2o #scalingup #scalinguppodcast  #TheOnewiththeGuyWhoWritesAboutWater   #watertreatmentindustry #watertreatment 

“We all need to help our industry to grow and thrive because it is such an awesome industry. Help each other up so we all win!” @mrf5061 #awtannualconventionexpo #awtconvention #scalinguph2o #scalingup #scalinguppodcast  #TheOnewiththeGuyWhoWritesAboutWater   #watertreatmentindustry #watertreatment 

“This is going to be one of the most influential presentations during the upcoming AWT Convention.” – Russel Baskin #awtannualconventionexpo #awtconvention #scalinguph2o #scalingup #scalinguppodcast  #TheOnewiththeGuyWhoWritesAboutWater   #watertreatmentindustry #watertreatment 

“In this new world, It’s not who you know, It’s who knows you! And who’s willing to say that they know you and that you’re good at something.” – @peopleforwater @traceblackmore #scalinguph2o #scalingup #scalinguppodcast  #IndustrialWaterWeek #watertreatmentindustry #watertreatment #TheOnewiththeGuyWhoWritesAboutWater

“I want water professionals to be out there promoting water.” – @peopleforwater @traceblackmore  #scalinguph2o #scalingup #scalinguppodcast  #TheOnewiththeGuyWhoWritesAboutWater #IndustrialWaterWeek #watertreatmentindustry #watertreatment 

Q: Why am I training my competition?  

A: A rising tide lifts all ships! – @traceblackmore #scalinguph2o #scalingup #scalinguppodcast  #IndustrialWaterWeek #watertreatmentindustry #watertreatment #TheOnewiththeGuyWhoWritesAboutWater

“Anything I see, anything I do. I relate it to water.” –@peopleforwater @traceblackmore  #scalinguph2o #scalingup #scalinguppodcast  #IndustrialWaterWeek #watertreatmentindustry #watertreatment #TheOnewiththeGuyWhoWritesAboutWater

“If you really want to write about water, you almost have to be an investigative reporter.” – @peopleforwater @traceblackmore   #scalinguph2o #scalingup #scalinguppodcast  #IndustrialWaterWeek #watertreatmentindustry #watertreatment #TheOnewiththeGuyWhoWritesAboutWater

“There’s a lot of ways to treat water and we have to look at different parts of the world who are doing it right.” –@peopleforwater @traceblackmore  #scalinguph2o #scalingup #scalinguppodcast  #IndustrialWaterWeek #watertreatmentindustry #watertreatment #TheOnewiththeGuyWhoWritesAboutWater

Links Mentioned in Today’s Episode:   

Mazzei Injector Company

Jim Lauria on LinkedIn

Jim Lauria on Twitter

Jim Lauria Book Website

Jim Lauria on Huffpost

Jim Lauria’s Articles on LinkedIn  

Jim Lauria’s Articles on Water Online

Top 2 Articles from Jim Lauria:

Using LinkedIn to Position Your Company as a Thought Leader  

Lessons From Leonardo: What Leonardo da Vinci Can Teach Us About Water 

Tools Mentioned

Mind Jet – Mind Manager  

Recommended Books:

The Mind Map Book  

The Big Thirst

The Blue Death


When the rivers run dry

Leonardo Da Vinci

The Great Bridge 

Do I Make Myself Clear?

Upcoming events:  

Here are some times you want to mark on your schedule.  

10:00 AM Thursday (Immediately following the Keynote) We will hold a Scaling UP! MeetUP! In Chiller Lounge (located in the exhibit hall). 

9:00 AM – 10:30 AM – Friday, Water Management Plan from the Water Treaters Prospective.

The One with Conor Parrish

The One with Michelle Farmerie

3:30 PM -4:30 PM – Friday, Understanding Young Professionals: The What’s, How’s and Why’s for Our Industry.  I will be moderating (not a young professional…) 

8:00 AM – 9:30 AM – Saturday, (The field evaluation of using Polyamines in Closed Loop and cooling systems) 

I will also be walking around the exhibit hall reporting on who is exhibiting and all the cool stuff you need to know about to help your water treatment business. 

I’d love it if you see me, come up and say hi!  You may even get on the air. 

And the craze in the Scaling UP! Nation! is all about “how do I get a Scaling UP! Button?”  Well, come find me and I will give you one.  Select vendors in the exhibit hall will also be giving those out. 

As you can see, I am going to be very busy at this year’s convention. 

If that didn’t get you excited enough, we have even more coming up on the water treatment calendar”.


Since this is our holiday and the first time it has ever been offered, I want to do something special. I will be doing an episode each day during industrial water week!  I know what you are thinking, that’s a lot of work, wow Trace you are awesome… 

Well… I am… but I can’t do it without you. So here is my ask: 

I need you to go to Scalinguph2o.com and click on the “Send Voicemail” button on the right side of the screen. You can leave a question for me to answer on the air during Industrial Water Week. 

I’m looking for questions on:

  • Pretreatment 
  • Boilers 
  • Cooling 
  • Wastewater
  • And Careers 

I will either answer your question or have somebody who is a leader in that particular field answer your question. I’ve never done anything like this, so thanks for helping me make it happen! 

Now let me leave you with this thought: Are you doing water treatment to the best of your ability or our you doing water treatment the best it can be done?  Think about that, have you plateaued?  

Many of us get to a certain point and then settle. Don’t’ settle, push yourself to be better. You deserves it, your company deserves it, your customers deserve it and most of all the industry deserves it.   

It’s my hope that this podcast helps motivate you to get there and let’s all Scale UP! On information so we don’t scale up our systems. 

Have a great week folks! 


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