Scaling UP! H2O

343 Master Water Marketing with Adam Tank

Dive into the world of water professionals with a seasoned thought leader, Adam Tank, co-founder of Transcend, as he guides you through the maze of marketing challenges in the water sector. In this episode, Adam brings over 15 years of industry expertise to unravel the complexities of building an online presence for water companies.

Feel the tug of limited time and budget? Adam Tank understands the struggle. Join us for a candid conversation infused with humor and anecdotes as we explore Adam’s water journey. Whether you’re just starting your online presence or a marketing enthusiast in the water treatment industry, Adam shares practical insights on the dos and don’ts of marketing, the impact of social media, and effective budgeting and communication strategies.

This episode promises more than just knowledge; it’s a journey toward clarity in your marketing strategies. Adam’s powerful wisdom unfolds as he declares, “Social media, used properly, is the most powerful network building and brand building tool that has ever existed in the history of the world.” Don’t miss the chance to gain a unique perspective and elevate your approach to marketing in the water treatment realm.

Tune in for a wealth of actionable insights and discover the secrets to authentic engagement. Enhance your marketing strategies with Adam Tank’s expertise, and let’s navigate the waters of the industry together.



1:00 – Trace Blackmore emphasizes continuous learning to prevent burnout

8:00 – Call to action: Leave reviews, like, and subscribe to the podcast

12:18 – Upcoming events for water treatment professionals

23:00 – Introduction of Adam Tank and discussion on mentorship

29:55 – Importance of digital presence and advice for starting marketing

32:00 – Customer engagement and rules for creating a message

38:00 – Consequences of not investing in marketing

41:00 – Exploring different social media types and content strategies

50:00 – Advice on budgeting for marketing

52:00 – Humorous stories about dealing with online critics

58:00 – Reflection on the impact of positive feedback from fans

1:02:00 – Lightning round questions

1:07:00 – Closing thoughts and a sneak peek of James McDonald’s 2024 podcast episodes



“The internet is an amazing vehicle for serendipity. Start small. Don’t overthink it. Share about your day and go from there.”– Adam Tank

“People want to connect with people. People want to connect with people who they like and trust.”- Adam Tank

“Authenticity. Authenticity is key when using social media platforms.” – Adam Tank

“Social media, used properly, is the most powerful network building and brand building tool that has ever existed in the history of the world.”- Adam Tank

“Going viral isn’t the goal, the goal is to find a tribe of people online.” – Adam Tank

“Start with a single post. Start with a single reshare. Write a couple of sentences, put it out into the world, and see what happens.” – Adam Tank


Connect with Adam Tank

Phone: 913.940.4381



Podcast: Water We Talking About

LinkedIn: in/adamtank


Read or Download Adam Tank’s Press Release HERE


Links Mentioned

Water We Talking About Podcast

Write of Passage Online Writing Course

Build Your Second Brain


WEF video game “Water 2050” 

The Rising Tide Mastermind

Scaling UP! H2O Academy video courses

Submit a Show Idea


Episodes Mentioned

Ep 181 with Jim Lauria and Adam Tank – Social Media Water Geeks

Ep 279 with Jim Lauria and Adam – Water We Talking About Hosts

Ep 22 with Tim Fulton

Ep 230 with Walid Khoury

Ep 278 with Antoine Walter

Ep 280 with Tim Fulton – Retaining Top Talent


Books Mentioned

To Know Water Is To Love Water (Coming Soon) by Jim Lauria

The 4-Hour Workweek by Timothy Ferriss 

1000 True Fans: Use Kevin Kelly’s Simple Idea to Earn A Living Doing What You Love by Jon Longhurst 

The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: “On Robustness and Fragility” by Nassim Nicholas Taleb

Think and Grow Rich by Napoleon Hill 


Periodic Water Table With James McDonald

First off, what is BCDMH? Is it considered an oxizider or nonoxidizer? In what form is BCDMH available? How is BCDMH fed to a system? What are its reaction byproducts with water? How is its concentration in the system measured? How is it controlled? Is it fed continuously or intermittently? Does pH have any impact upon BCDMH? Water temperature? What’s its chemical formula? 


Elevate this holiday season by giving and helping

One Simple Wish ( 🌈: Grant wishes for foster children and be the reason behind their smiles. Your generosity can make a lasting difference in their lives.

Salvation Army’s Angel Tree( 🎄: Share the joy of the season by providing gifts to children in need through the Angel Tree program. Every donation brings warmth and happiness to a child’s heart.

Operation Santa – US Post Office ( 💌: Fulfill holiday wishes by sending gifts and letters to Santa, making this season magical for families in need. Your support can create cherished memories for them.

Toys for Tots – US Marine Corp ( 🎁: Support the Marine Corps Reserve in their mission to bring the joy of Christmas to less fortunate children. Your contribution can make a child’s Christmas brighter.

Love for Our Elders ( 💖: Combat loneliness with love by sending heartfelt cards to people in nursing homes. Your words can brighten someone’s day and remind them they are not alone.

Cards for Hospitalized Kids ( 🌈: Spread joy and magic by writing cards for children in the hospital. While doctors provide medicine, your cards provide hope, joy, and a touch of magic to brave young hearts.

Soldier’s Angels ( 🇺🇸: Stand in solidarity with military families by supporting Soldier Angels. Discover ways you can make a difference and bring comfort to those who sacrifice so much for our freedom.


2023 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE or using the dropdown menu.


Water Treatment education

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